- Paperback: 192 pages
- Publisher: Penguin Paperbacks; 1 edition (Oct 4 1999)
- Language: English
- ISBN-10: 014028060X
- ISBN-13: 978-0140280609
- Product Dimensions: 20.1 x 13.5 x 1.3 cm
- Shipping Weight: 181 g
- Average Customer Review: 4.4 out of 5 stars See all reviews (41 customer reviews)
- Amazon Bestsellers Rank: #784,805 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon.com
There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles, and topsy-turvy financial markets. From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. The result is a dizzying, sometimes confusing, but always thought-provoking look at the behavior of networks and their effect on our economic lives. At the root of this network revolution is communication. As Kelly writes:
Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives.Kelly's genius lies in synthesizing large amounts of information in unique and interesting ways. His ability to turn a phrase is reflected in the names he gives to his 10 rules, and it makes this book a pleasure to read. Some, for example, are: "Embrace the Swarm: The Power of Decentralization" (Rule 1); "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Rule 8); and "Let Go at the Top: After Success, Devolution" (Rule 6). A few of his ideas have a kind of Teflon quality that makes them elusive and difficult to evaluate. But that's OK. Like other prognosticators of the future--Alvin Toffler and John Naisbitt come to mind--Kelly's job is to imagine a new world. Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future. --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.
From Publishers Weekly
The "new economy," posits Wired executive editor Kelly in his smart but confusing book, "has three distinguishing characteristics: It is global. It favors intangible thingsAideas, information, and relationships. And it is intensely interlinked." Kelly uses this system of fluid networks to replace traditional linear models of business interrelationships. In one "rule," Kelly unexpectedly suggests that a company's goods become more valuable as their price moves closer "to free"; in another he urges companies to abandon the pursuit of proven successes. If these claims at first appear dubious, closer examination shows that they're not without credibility. In a network economy, he argues, selling technologies cheaply increases supply and spurs demand for valuable services that use these technologies. Relying on proven successes, Kelly says, discourages companies from developing new technologiesAthe linchpin of a rapidly changing network economy. Unfortunately, Kelly builds his case in a haphazard, often overheated way, complete with empty jargon like "re-intermediation." Even when offering the more concrete observation that a network economy means that customersAnot vendorsAoften drive transactions, Kelly can't resist straying into a discussion of privacy on the Net. Perhaps the author intended his jumble to serve as a metaphor for the often overwhelming interconnectivity he describes, but readers will have a hard time working through the muddle and hype. B&w illustrations throughout. Author tour. (Oct.) FYI: Cornell/ILR's book of the same title on the changing demcgraphics of the American workforce was reviewed in the August 10 issue.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
4.0 out of 5 stars
Not revolutionary, BUT...,
By
This review is from: New Rules For The New Economy (Paperback)
I tend to give a book **** stars when it should be read and ***** when it must be read. This book remains a good read even after the dot-com implosion. Perhaps even a better read afterward since the hype and frenzy are long since gone and the work can better live and die on its own.Kevin Kelly, as founding editor of Wired magazine, has long been one of the new economy's chief advocates. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. It is very well thought out and well written. A superb synthesis of new economy thinking. Right or wrong, it does a phenomenal job of putting forth the premises and substantive arguments that make the new economy such a provocative topic. Kelly manages to do this while maintaining a fluid and natural story telling style. Here is a representative sample excerpt: "Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives." This book both informs and, more importantly, inspires. Its powerful message has no doubt launched careers and changed lives. It will remain an important read for many, many years to come. Kevin, like all good pioneers, has taken more than his fair share of "arrows in the back", but don't be mis-led by the naysayers, this one is the real deal.
4.0 out of 5 stars
Good book, to reflect on.,
By dizonmike (OLD BRIDGE, NJ United States) - See all my reviews
This review is from: New Rules For The New Economy (Paperback)
I bought the book about a year ago and thumbed through it, it was a little boring at first, it gets better towards the end. It's not a long book. It's interesting to have read it again after the dot-com bust, to see how many of his points are still valid. Check it out.
5.0 out of 5 stars
A good start for those who wants to learn what new economy i,
By Aslýhan Çetinkaya (Ankara, Turkey) - See all my reviews
This review is from: New Rules For The New Economy (Paperback)
The book adresses almost all of the questions that one can wonder about the concept of "new economy". It not only addresses the questions, but also gives strategies for success in this new economy. As you go further in the book, you understand that the concept is not actually new but it is another stage of the continuously changing/improving economic and business world. The most important lesson that I have derived is, understanding the external environment and its dynamics is vital for designing the corporate strategy. Moreover the businessmen must learn that adoption to the new business world is not enough, but being able to adopt to the world that is in a continuous flux is also important. After you read and understand the logic behind this book, you become a good analyst of other different models that are proposed by others.
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