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In the News: The Practice of Media Relations in Canada

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In the News: The Practice of Media Relations in Canada (Paperback)

by William Wray Carney (Author)

4.8 out of 5 stars See all reviews (4 customer reviews)

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Product Details

Paperback: 276 pages
Publisher: University of Alberta Press; 2 edition (2008)
Language: English
ISBN-10: 0888644957
ISBN-13: 978-0888644954
Product Dimensions: 22.6 x 14.6 x 2.2 cm
Shipping Weight: 440 g

Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.ca Sales Rank: #149,299 in Books (See Bestsellers in Books)

Popular in these categories:

#54 in	Books > Business & Investing > Marketing & Sales > Public Relations
#55 in	Books > Professional & Technical > Business Management > Marketing & Sales > Public Relations
#87 in	Books > Entertainment > Radio > Entertainment: Radio: General Broadcasting

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Product Description

With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of "In the News" addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. "In the News" is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.

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Customer Reviews

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4.8 out of 5 stars (4 customer reviews)

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5.0 out of 5 stars Western Producer review, Aug 19 2003

By	Bill W. Carney (Regina, Saskatchewan Canada) - See all my reviews

This review is from: In the News: The Practice of Media Relations in Canada (Paperback)

Carney is a former journalist who has worked in various aspects of communications for more than 20 years. His book is packed with information on approaching the media, developing and maintaining a relationship with it, handling interviews, analyzing the success of message delivery, lodging complaints and a whole lot more in between.

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4.0 out of 5 stars Media magazine review, Aug 19 2003

By A Customer

This review is from: In the News: The Practice of Media Relations in Canada (Paperback)

This is a book designed for people in the public,private and voluntary sector who know very little about the news media but need to know more if they are going to do their jobs properly. It contains lots of practical advice about how to approach reporters, turn events into a news story,navigate difficult interviews,and write grabby press releases.

Although Carney, a former journalist and now an experienced political staffer in the premier's office in Saskatchewan,he manages to avoid casting news media as puppets to be manipulated. Instead, he urges public relations practitioners to help the news media do their job rather than hinder them. Journalists wanting to
know more about the tricks of the trade used in the PR business will also find this interesting. G.S..

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5.0 out of 5 stars PRCanada review, Aug 19 2003

By A Customer

This review is from: In the News: The Practice of Media Relations in Canada (Paperback)

Recommendation: Definitely worth owning for all but the very experienced. The two chapters on handling interviews are touchstones to be read over and over, as are the concluding thoughts on professional development. Total beginners will want to supplement this volume with additional case studies showing the principles in action and material on the how-to of activities such as setting up a news conference venue or conducting a media drop.

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5.0 out of 5 stars "Good Communications Cannot Override Bad Judgement" & more
In The News: The Practice Of Media Relations In Canada by experienced journalist and lecturer William Wray Carney is a solidly informative treatise about public relations with the... Read more

Published on May 7 2002 by Midwest Book Review