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The Next Generation of Corporate Universities: Innovative Approaches for Developing People and Expanding Organizational Capabilities Hardcover – Mar 9 2007


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"The objective of this book is to provide innovative approaches for developing people and expanding organizational capabilities. If you also have this objective, this book is for you. Each chapter is written by a qualified author to provide the information you need."
—Donald L. Kirkpatrick, Ph.D., professor emeritus, University of Wisconsin, and author, Evaluating Training Programs: The Four Levels

"I was impressed with the breadth of coverage and the quality of the case studies. This book is full of practical advice and lessons learned, which will benefit the seasoned professional as well as a newcomer to the field. I recommend it for anyone who wants to start or improve a corporate university."
—David L. Vance, president, Caterpillar University

"This book takes people out of their silos—it has such a clear view of how learning and development cut across the entire enterprise. The corporate university can become the guiding force for truly integrated talent management."
—David C. Forman, chief learning officer, Human Capital Institute

"A must read for anyone interested in corporate universities. Devoid of unnecessary theory, The Next Generation of Corporate Universities is a practical road map to success, applicable to both the nonprofit and for-profit sectors. Existing corporate universities will improve performance and busy professionals launching corporate universities will save valuable time."
—Diana R. Oreck, vice president, Ritz-Carlton Leadership Center

From the Back Cover

Praise for The Next Generation of Corporate Universities

"The objective of this book is to provide innovative approaches for developing people and expanding organizational capabilities. If you also have this objective, this book is for you. Each chapter is written by a qualified author to provide the information you need."
Donald L. Kirkpatrick, Ph.D., professor emeritus, University of Wisconsin, and author, Evaluating Training Programs: The Four Levels

"I was impressed with the breadth of coverage and the quality of the case studies. This book is full of practical advice and lessons learned, which will benefit the seasoned professional as well as a newcomer to the field. I recommend it for anyone who wants to start or improve a corporate university."
David L. Vance, president, Caterpillar University

"This book takes people out of their silos—it has such a clear view of how learning and development cut across the entire enterprise. The corporate university can become the guiding force for truly integrated talent management."
David C. Forman, chief learning officer, Human Capital Institute

"A must read for anyone interested in corporate universities. Devoid of unnecessary theory, The Next Generation of Corporate Universities is a practical road map to success, applicable to both the nonprofit and for-profit sectors. Existing corporate universities will improve performance and busy professionals launching corporate universities will save valuable time."
Diana R. Oreck, vice president, Ritz-Carlton Leadership Center


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 of 5 people found the following review helpful
Expert advice on getting the most from corporate universities Sept. 30 2008
By Rolf Dobelli - Published on Amazon.com
Format: Hardcover
Corporate universities have an identity problem. Many serve nonbusiness-related organizations, and so aren't exactly corporate. None fit the profile of ordinary academic universities. But other than those small inconsistencies, they are doing just fine. In 1993, some 400 corporate universities were in operation. By 2001, this grew to 2,000. The real corporate university is more than a training department on steroids. Its mission is developing its organization's next generation of leaders, shaping corporate culture and changing employee behavior. Famous examples include McDonald's Hamburger University in Illinois, and Disney's universities in Florida and California. Some corporate universities are quite large. The Defense Acquisitions University at the U.S. Department of Defense employs 550 faculty and staff members. Caterpillar, Inc.'s university has 100 staff members. Expert Mark Allen and other essay writers provide valuable, if jargon-burdened, advice on organizing and administering modern corporate universities. Allen planned this book for chief learning officers, corporate-university professionals, and training and instruction design professionals. GE's Jack Welch and McDonald's Ray Kroc saw the corporate university as the ideal way to develop employees, instill loyalty and improve productivity. If those are your goals as well, getAbstract recommends this informative book.


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