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Niche: Why the Market No Longer Favours the Mainstream Hardcover

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CDN$ 268.33 CDN$ 0.77 Books Gift Guide

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Product Details

  • Hardcover
  • Publisher: Little Brown and Company
  • Language: English
  • ISBN-10: 1408703262
  • ISBN-13: 978-1408703267
  • Product Dimensions: 15.4 x 2.3 x 24.4 cm
  • Shipping Weight: 454 g
  • Amazon Bestsellers Rank: #1,588,103 in Books (See Top 100 in Books)
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1 of 1 people found the following review helpful
Niche May 7 2011
By George A. - Published on
Format: Hardcover
An insightful piece. The sort of book that sticks around long after you've put it down. The idea's Harkin brings into focus resonate and allow you to deconstruct the brands and marketing agendas we so often overlook or passively accept. Illuminating, but at times overly accessible. A must-read for any budding entrepreneur, this book captures and dissects labels, contemporary popular opinion and, most importantly, thinly-spread multinational brands.

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