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Niche: Why the Market No Longer Favours the Mainstream [Hardcover]



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Amazon.com: 5.0 out of 5 stars  1 review
5.0 out of 5 stars Niche May 7 2011
By George A. - Published on Amazon.com
Format:Hardcover
An insightful piece. The sort of book that sticks around long after you've put it down. The idea's Harkin brings into focus resonate and allow you to deconstruct the brands and marketing agendas we so often overlook or passively accept. Illuminating, but at times overly accessible. A must-read for any budding entrepreneur, this book captures and dissects labels, contemporary popular opinion and, most importantly, thinly-spread multinational brands.

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