1 of 1 people found the following review helpful
on February 20, 2009
Dan Kennedy is a must read for anyone interested in Marketing. He definitely upholds his branding of the No BS approach to presenting ideas and knowledge that can be used by the reader. His humorous, straightforward attitude makes for an enjoyable read, without any resemblance to dry textbook type educational resources. His many books and other sources of information are well worth spending time studying. This is a fun way to learn about the psychology and motivations of the buying public.