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Product Description
Book Description
This is a no-nonsense, winning advice for succeeding in selling from a seasoned pro. Filled with Dan Kennedy's provovative, radical ideas on persuasion and negotiation, No B.S. Sales Success will help you clear away the obstacles that block the path to sales success.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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First Sentence
Contrary to a great many textbook, assertions, having the best product, the better mousetrap, a whiz-bang new idea, the top location, the best market, the smartest accountant, the neatest bookkeeping system, a ton of capital-or all of them together-does not ensure success. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Contrary to a great many textbook, assertions, having the best product, the better mousetrap, a whiz-bang new idea, the top location, the best market, the smartest accountant, the neatest bookkeeping system, a ton of capital-or all of them together-does not ensure success. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
0 of 1 people found the following review helpful
2.0 out of 5 stars
Mediocre Reading,
By
This review is from: No B.S. Business Success (Paperback)
This book is written by a telemarketer and it typically shows throughout the text. I found Dan Kennedy plugging his other books all too frequently as places to find more information on topics he touches on. There is not a lot of detail and he basically jumps from idea to idea making statements about he or members of his inner circle membership ( Subscription- no doubt ) have been successful, without any real substance. He tends to knock others who have a formal education in marketing and business as he promotes his infomercial style of sales, however there is no real plan that I can see relevant to a lot of businesses. The author does make some generalized statements that can be construed as fact in various situations but overall the book didn't have enough detail or set format that I found truly useful. I found his style of writing somewhat hard to enjoy and not really informative and I don't think reading this book will make anyone more successful except the author. Not Recommended as there are better books on the market.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.3 out of 5 stars (22 customer reviews) 33 of 41 people found the following review helpful
2.0 out of 5 stars
An ironic title, perhaps?,
By Ronald Davis - Published on Amazon.com
This review is from: No B.S. Business Success (Paperback)
What do you want to learn about business? Finance? Not here. Marketing & sales? Not here. Niche selection and competitive strategies? Not here. Believing in yourself? Tony Robbins does it better. Management techniques and strategies? Nope.What does that leave? Anecdotes about people Kennedy has worked with/for. This is the least of Kennedy's books. If reading it is in your future, use the local library. (I did, thank heavens.) 24 of 30 people found the following review helpful
1.0 out of 5 stars
Not a great book at all,
By R. V. Hatcher - Published on Amazon.com
This review is from: No B.S. Business Success (Paperback)
The litmus test for any book on selling is, will it help me make my numbers? Any book that doesn't do that doesn't deserve to be on the shelf in my book. Boy, was I sucked in by this one.I read this book based upon the glowing reviews it received. All I can say it that they must be friends of the author or paid reviews because this book is one of the least effective books on selling I've ever read. If you want to base your career on things like "Create good guilt" (wow, nothing like a little manipulation, huh?), or "Create Differentiation" (now, there's a brand new concept) (both of these are from page 87 which I pulled at random). Save your money. If you want to CLOSE BUSINESS then get Strategic Selling or Conceptual Selling, both classics that will help you make your numbers. Good selling, Bob 10 of 13 people found the following review helpful
5.0 out of 5 stars
Get This One Lesson From Dan's Book,
By Steve Pohlit "Steve Reports" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: No B.S. Business Success (Paperback)
If you are committed to achieving a measure of success as you define it, you are going to have periods where your core values are tested to the limit. Dan emphasizes this point with his own personal history and experiences of other people he has known. Dan's presentation should leave a lasting impression.Once you let this lesson sink into you brain and you are OK with it, the book then helps you minimize the frequency of those challenges by telling you very clearly the principles of entrepreneurial success. This is not a how to book. One paragraph in Dan's book can be the subject of an entire book or course. If you have the experience to know what to do, then this is a great roadmap and you should make this book an appendage. If you don't have the experience, then you will need to do some additional research (resources readily available everywhere) to develop precise action steps for your business. While Dan touches on being a manager and much of Dan's advice is applicable to traditionally organized companies, the material is directed toward the entrepreneur. If you are operating your own company, you will need more guidance on establishing a system for maximizing cash profits. Often companies use consultants for that purpose. You either love this man's material or hate it. Some people are not able to get past his style. Those who enjoy Dan's view of business success and life, benefit greatly from his insight. My clients and select others will receive this book as a gift this holiday season. I loved the book. I have it on my desk with parts underlined, annotated and I am developing separate action steps for areas of my business I need to strengthen. Buy the book and then use the book. Steve Pohlit, Owner Exec Net Consulting |
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