No Logo 10th Anniversary Edition and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Start reading No Logo 10th Anniversary Edition on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

No Logo: Taking Aim at the Brand Bullies [Hardcover]

Naomi Klein
3.8 out of 5 stars  See all reviews (92 customer reviews)

Available from these sellers.


Amazon Price New from Used from
Kindle Edition --  
Hardcover --  
Hardcover, Dec 7 1999 --  
Paperback CDN $15.64  
Join Amazon Student in Canada

Book Description

Dec 7 1999
There's a bad mood rising against the corporate brands. No Logo is the warning on the label.

Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage.

Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

Customers Who Bought This Item Also Bought

Product Details

Product Description

From Amazon

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan --This text refers to an alternate Hardcover edition.

From Publishers Weekly

In the global economy, all the world's a marketing opportunity. From this elemental premise, freelance journalist and Toronto Star columnist Klein methodically builds an angry and funny case against branding in general and several large North American companies in particular, notably Gap, Microsoft and Starbucks. Looking around her, Klein finds that the breathless promise of the information ageAthat it would be a time of consumer choice and interactive communicationAhas not materialized. Instead, huge corporations that present themselves as lifestyle purveyors rather than mere product manufacturers dominate the airwaves, physical space and cyberspace. Worse, Klein argues, these companies have harmed not just the culture but also workersAand not just in the Third World but also in the U.S., where companies rely on temps because they'd rather invest in marketing than in labor. In the latter sections, Klein describes a growing backlash embodied by the guerrilla group Reclaim the Streets, which turns busy intersections into spaces for picnics and political protest. Her tour of the branded world is rife with many perverse examples of how corporate names penetrate all aspects of life (who knew there was a K-Mart Chair of Marketing at Wayne State University?). Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." Charts and graphs not seen by PW. Agent, Westwood Creative Artists. (Jan.)
Copyright 1999 Reed Business Information, Inc. --This text refers to an alternate Hardcover edition.

Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Economic feudalism April 18 2002
This is a powerful and exceptionally well researched book which documents the economics of globalisation in frightening detail. The globalisation equation goes like this: first, sack as many of your US employees as possible, and certainly all of your employees which actually manufacture anything your company sells. Second, contract out your manufacturing to developing countries while putting political and economic pressure on the governments of those countries to keep the wages at below what anyone could possible live on. Your goods will be made in sweatshops under dangerous and sub-human conditions and each worker will cost you only cents an hour. Contracting out the manufacturing also conveniently distances you from the human rights violations involved. Third, import your goods back to the US and sell them for the same price or higher than you used to when they were made by Americans, but now cream in the 100's of percent higher profit margins. Fourth, pay yourself an annual bonus for increasing profits which is so large that it could support all, or most, of your sweatshop workers (in good conditions) for a decade or more of their lives. Fifth, couch your company's globalisation strategies in terms of increased efficiency and job provision in poor countries - perpetuate the myth that gobalisation is good for everyone. For an example of this equation: that "family values" company Disney pays its CEO $9,783 an hour, while their Haitian manufacturing workers get 28c a hour - at such a rate it would take a worker 16.8 years to earn the CEOs hourly income. In addition the CEO exercised $181 million of his stock options in 1996, which is enough to take care of his 19,000 Haitian workers and their families for 14 years! Welcome to the world of economic feudalism.
Was this review helpful to you?
17 of 21 people found the following review helpful
3.0 out of 5 stars Big Brother vs The Mommy State Feb. 18 2002
By shorbe
This book is certainly a fascinating read, provocative, and stimulating. Those factors in and of themselves make it worth reading, because in the least, it will challenge the reader (as it did with me) to re-evaluate his or her positions on a whole range of issues. This is true even if the reader ultimately rejects some, or all, of the author's arguments.
However, I did find Klein's ability to trip over herself in an attempt to be politically correct, as well as her incessant middle-class, white guilt to be a bit much at times, and she presented a very one-sided argument.
Klein paints a stark picture of the way consumerism runs, and if not for the last few chapters, it would be easy to come away from this book completely depressed and disillusioned with the human situation. Ultimately though, I still came away from this book with discomfort. I think this stemmed not from the corporate activity. I actually found Phil Knight to be the real Machiavellian hero of this book due to his deep and amusing understanding of human nature. My discomfort came from the glaring contradiction in Klein's philosophical and political ideologies.
In the most basic form, Klein seems to dislike globalisation because it essentially impinges on the democratic freedoms of individuals. I agree to that extent (although it also does a lot of good for people). Personally, I think the form of globalisation portrayed in her book is an abomination. The situations described at all stages of the retail industry do seem cripple and stifle individual liberties, although in certain stages, people do have more of an avenue out.
Read more ›
Was this review helpful to you?
I found myself reading No Log on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it all was; reading about the sweatshops detailed in No Logo, I uncomfortably realized that I had just supported some of these sweat shops even though I didn't buy from any of the companies listed. I Googled on one of them when I got home and got mixed data on whether they used sweat shops; however, as cheap as these folks are - one of the reasons why I like shopping there - it's hard to argue to myself that they *don't* use Third World sweat shops.

Klein's book is well-researched and points out that there's nothing new under the sun; our attention was called to sweat shops in the '90s, but clothing companies had been using them for decades before that. No Logo isn't just about the sweat shops, though; it's also about the marketing, the "cool hunters" who are always looking to market the latest in 'cool' to a younger generation who is maybe not as mindlessly consumerist as they'd like to think; and the "ad busters" who fight back against the corporate encroachment of advertising into every available space.

The people who make our clothes (mostly women, as Klein points out) are paid <$1 an hour in many cases. Or at least they were back then. Don't know what they're making now, although the recent fire at a factory in Bangladesh indicates nothing has changed since the late '90s, if it's changed at all.
Was this review helpful to you?
5.0 out of 5 stars Excellent Read Oct. 22 2013
Format:Paperback|Verified Purchase
This book is excellent in every aspect. Informative, eye opening and even if you are not involvefd in Advertising it is a good read just for the education of media overall.
Was this review helpful to you?
Want to see more reviews on this item?
Most recent customer reviews
3.0 out of 5 stars No Logo but Mine
erm...(to quote Rorschach)...An author's name is their brand, their logo. This is why the size of the author's name grows and the size of the title shrinks as an author becomes... Read more
Published on June 6 2011 by Rumplepuff
1.0 out of 5 stars I struggled through 61 pages before abandoning it !
I expected to learn about the rise of branding and logo placement etc but was sadly disappointed. Klein's writing style is far too wordy, full of meaningless padding. Read more
Published on Jan. 26 2006 by Alan Chard
1.0 out of 5 stars I went for radical and found ridiculous
I like many people am frustrated with the times we live in and i started reading this book hoping for some answers/solutions/new ideas, and i didn't get much of anything. Read more
Published on Jan. 28 2005 by "littlenub"
4.0 out of 5 stars Everyone should read this!
It was really well organized and was a huge eye-opener for me. Some parts were really technical but still gave me a new perspective about corporations.
Published on Aug. 4 2004
4.0 out of 5 stars A little more than I needed to know
You definetly get your money's worth. Starts well and keeps you interested for about 350 pages, At that point you wish it was over, unfortunately it continues to limp on for... Read more
Published on April 20 2004
5.0 out of 5 stars Great and interesting read...
Naomi Klein has successfully documented the growing concern about consumerism in North America and around the world. Read more
Published on Jan. 25 2004 by C. Horgan
4.0 out of 5 stars Challenging and Sobering
No Logo is a sobering report on the current state of globalization and it's potential future impact. Read more
Published on Jan. 9 2004 by Jeff Strong
4.0 out of 5 stars Extremely Enlightening
I picked up author Naomi Klein's book on a whim, after seeing it on sale at Thinking that it may give me some insight about the annoying protesters that I always hear... Read more
Published on Nov. 5 2003 by Mike G Girardin
5.0 out of 5 stars Paradigm-Altering Masterpiece
This book is a concise yet comprehensive review of the state of corporate avarice and the consumer appetite that mindlessly promotes it. Read more
Published on Nov. 19 2002 by jdv
4.0 out of 5 stars The perfect entree into the globalization debate
While this book does its fair share of chronicling the exploits of and exploitation by the chronically greedy, it's not just a big whine. Read more
Published on June 8 2002 by Ben R.
Search Customer Reviews
Only search this product's reviews

Look for similar items by category