In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.
But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan --This text refers to an alternate Hardcover edition.
I found myself reading No Log on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it... Read morePublished 13 months ago by Nicole Chardenet
This book is excellent in every aspect. Informative, eye opening and even if you are not involvefd in Advertising it is a good read just for the education of media overall.Published 17 months ago by LauraC
erm...(to quote Rorschach)...An author's name is their brand, their logo. This is why the size of the author's name grows and the size of the title shrinks as an author becomes... Read morePublished on June 6 2011 by Rumplepuff
I expected to learn about the rise of branding and logo placement etc but was sadly disappointed. Klein's writing style is far too wordy, full of meaningless padding. Read morePublished on Jan. 26 2006 by Alan Chard
I like many people am frustrated with the times we live in and i started reading this book hoping for some answers/solutions/new ideas, and i didn't get much of anything. Read morePublished on Jan. 28 2005 by "littlenub"
It was really well organized and was a huge eye-opener for me. Some parts were really technical but still gave me a new perspective about corporations.Published on Aug. 4 2004
You definetly get your money's worth. Starts well and keeps you interested for about 350 pages, At that point you wish it was over, unfortunately it continues to limp on for... Read morePublished on April 20 2004