No Logo: Taking Aim at the Brand Bullies Paperback – Dec 4 2000
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Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement. Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.
From Publishers Weekly
In the global economy, all the world's a marketing opportunity. From this elemental premise, freelance journalist and Toronto Star columnist Klein methodically builds an angry and funny case against branding in general and several large North American companies in particular, notably Gap, Microsoft and Starbucks. Looking around her, Klein finds that the breathless promise of the information ageAthat it would be a time of consumer choice and interactive communicationAhas not materialized. Instead, huge corporations that present themselves as lifestyle purveyors rather than mere product manufacturers dominate the airwaves, physical space and cyberspace. Worse, Klein argues, these companies have harmed not just the culture but also workersAand not just in the Third World but also in the U.S., where companies rely on temps because they'd rather invest in marketing than in labor. In the latter sections, Klein describes a growing backlash embodied by the guerrilla group Reclaim the Streets, which turns busy intersections into spaces for picnics and political protest. Her tour of the branded world is rife with many perverse examples of how corporate names penetrate all aspects of life (who knew there was a K-Mart Chair of Marketing at Wayne State University?). Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." Charts and graphs not seen by PW. Agent, Westwood Creative Artists. (Jan.)
Copyright 1999 Reed Business Information, Inc. --This text refers to the Hardcover edition.
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I have a good friend who is an anti-globalization activist. He also happens to be a communist, & has been going to all the big protests: his last one was in Genoa. I, on the other hand, haven't joined him in these protests, so far. It's not that I don't agree with much of what he's saying. It's just that I disagree with many of the means used to achieve the goal. I also disagree with the "them: bad, us: good" mentality. I find it very simplistic.
My friend & I have been having long, heated discussions, & we always seem to find common ground on some things...we also always disagree on other things. The important thing is that we always DISCUSS these things & try to see the other's point of view. This is one thing that made me skeptical about Naomi Klein's book. Where is the discussion? Where are the arguments that others use? It's a well known fact that to properly fight an opinion differing from your own, you have to really know a lot about this other opinion. You have to respect it, listen to it, & THEN fight it.
There are two ways to argue a point: you either start from a basic axiom which you want to defend, & find everything you can, in order to defend it. This, in my opinion, is a lot like religion: you either believe or you don't. Naomi Klein deeply, passionately believes in anti-globalization: so she gathers all arguments that support her view. These arguments are persuasive, & some of them are definitely fair ones. But I think this way of arguing is wrong, it's deeply flawed.Read more ›
I've always been an anti-logo person. I wouldn't on my life be caught in a Tommy Hilfiger shirt, or GAP jeans, or even Nike shoes. I also know that personally, I am starting to find the loss of our public space and unbranded areas in my urban setting to be quite offensive. What <b>No Logo</b> did for me, was to help me look deep into these corporations mindsets, to understand what is happening, and figure out exactly what is wrong with these aggressive tactics, and the best means to channel the rage I have against these multinationals.
The book is very well researched, and it is written in a very easy-to-read manner. The ideas flow nicely one into the other, and there are a lot of ideas explored in this book, while more times than not both sides of an argument are presented.
There were times, however, were the author uses the book as her own personal platform for other issues she seems to feel strongly about. From her feminist views to the ones rights for Jewish Lesbians, I sometimes felt that her rants had no place in the book. But these were pretty minimal, and easily overlooked.
During the course of the book, I found myself wondering what I could do to help in many situations, and there are definitely answers to these questions. I was also pleased that these answers didn't come in the form of promoting the radical protests that a lot of boringly average middle-class kids with nothing better to do seem to have embraced.Read more ›
Most recent customer reviews
This book did not live up to all the hype I had heard..... But then again it is much better than here latest book "This Changes Everything" which is a disaster. Read morePublished 8 months ago by G Tran
I found myself reading No Log on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it... Read morePublished 23 months ago by Amazon Customer
This book is excellent in every aspect. Informative, eye opening and even if you are not involvefd in Advertising it is a good read just for the education of media overall.Published on Oct. 22 2013 by LauraC
erm...(to quote Rorschach)...An author's name is their brand, their logo. This is why the size of the author's name grows and the size of the title shrinks as an author becomes... Read morePublished on June 6 2011 by Rumplepuff
I expected to learn about the rise of branding and logo placement etc but was sadly disappointed. Klein's writing style is far too wordy, full of meaningless padding. Read morePublished on Jan. 26 2006 by Alan Chard
I like many people am frustrated with the times we live in and i started reading this book hoping for some answers/solutions/new ideas, and i didn't get much of anything. Read morePublished on Jan. 28 2005