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Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement. Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.
In the global economy, all the world's a marketing opportunity. From this elemental premise, freelance journalist and Toronto Star columnist Klein methodically builds an angry and funny case against branding in general and several large North American companies in particular, notably Gap, Microsoft and Starbucks. Looking around her, Klein finds that the breathless promise of the information ageAthat it would be a time of consumer choice and interactive communicationAhas not materialized. Instead, huge corporations that present themselves as lifestyle purveyors rather than mere product manufacturers dominate the airwaves, physical space and cyberspace. Worse, Klein argues, these companies have harmed not just the culture but also workersAand not just in the Third World but also in the U.S., where companies rely on temps because they'd rather invest in marketing than in labor. In the latter sections, Klein describes a growing backlash embodied by the guerrilla group Reclaim the Streets, which turns busy intersections into spaces for picnics and political protest. Her tour of the branded world is rife with many perverse examples of how corporate names penetrate all aspects of life (who knew there was a K-Mart Chair of Marketing at Wayne State University?). Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." Charts and graphs not seen by PW. Agent, Westwood Creative Artists. (Jan.)
Copyright 1999 Reed Business Information, Inc. --This text refers to the Hardcover edition.
This book did not live up to all the hype I had heard..... But then again it is much better than here latest book "This Changes Everything" which is a disaster. Read morePublished 4 months ago by G Tran
I found myself reading No Log on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it... Read morePublished 19 months ago by Amazon Customer
This book is excellent in every aspect. Informative, eye opening and even if you are not involvefd in Advertising it is a good read just for the education of media overall.Published 24 months ago by LauraC
erm...(to quote Rorschach)...An author's name is their brand, their logo. This is why the size of the author's name grows and the size of the title shrinks as an author becomes... Read morePublished on June 6 2011 by Rumplepuff
I expected to learn about the rise of branding and logo placement etc but was sadly disappointed. Klein's writing style is far too wordy, full of meaningless padding. Read morePublished on Jan. 26 2006 by Alan Chard
I like many people am frustrated with the times we live in and i started reading this book hoping for some answers/solutions/new ideas, and i didn't get much of anything. Read morePublished on Jan. 28 2005