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With increased scrutiny of nonprofits from government, themedia, and the public, it's critical that charities not only abideby the highest ethical standards, but also avoid even theappearance of impropriety. Simply putwithout public trust,fundraising can't happen. Written for practitioners bypractitioners, Nonprofit Fundraising Strategy deals with theimportance of ethics to the fundraising profession and addressesthe ethical decisions boards and fundraisers make and the ethicaldilemmas they face.
Featuring chapters written by highly experienced members of theAssociation of Fundraising Professionals (AFP) International EthicsCommittee or senior members in the field of philanthropy,Nonprofit Fundraising Strategy offers a wealth of practicaltools to help fundraising practitioners, board members, nonprofitleaders, and donors implement the book's concepts. It covers:
Nonprofit Fundraising Strategy is a practical, helpful,and ultimately inspiring resource for nonprofits large and small,new and mature, local and international. The insightful guidanceand case studies found within these pages will help fundraising andnonprofit professionals understand how to address specific issuesand leaves plenty of food for thought and discussion.
Praise for Janice Gow Pettey's books
"This volume, edited by one of today's respected and prominentfundraising professionals, serves as an excellent resource forfundraising practitioners as well as their bosses and boards. As acompilation of writing by key leaders, particularly those who havebeen involved in ethics discussions and service on the AFP ethicscommittee, provides practical advice in accessible ways and canserve as a much-needed, useful 'go to' volume. Ethics questionsconfront fundraisers and nonprofit teams on a regular basis, andthe advice in this volume is thoughtful, useful, current, and wellcrafted."
Dr. Lilya Wagner, CFRE, Director, PhilanthropicService for Institutions; Faculty, Indiana University Center onPhilanthropy and The Fund Raising School
"This collection from many experienced and goodfundraising-related professionals is a thorough review of thenon-negotiable nature of ethics in the profession. The AFPstandards, the global benchmark for ethical behavior infundraising, is supplanted, examined, and made practical here.Kudos to Janice Gow Pettey, an expert in this area, for providingsuch a helpful text."
Bob Carter, President, Bob Carter Companies and Chair,AFP
"What a timely publication! Here are the luminaries in the fieldof ethics in fundraising, a topic that all professional fundraisersmust engage with in order to build the trust and confidence of thegiving public."
Dr. Sue-Anne Wallace, FAICD, MFIA, CEO, FundraisingInstitute Australia; International Observer, AFP's EthicsCommittee
"[This book] is an invaluable collection of essays based on therich experience of philanthropic leaders. The book is full ofcases, anecdotes, codes, and other hands-on material as well aswise reflections on the central role of ethics infundraising."
Michael O'Neill, Professor of Nonprofit Management,University of San Francisco
"The case studies alone make this book a valuable contributionto the work of fundraisers and nonprofit board members. Theauthors' applications of ethics codes and standards to the casestudies offer a bonus. Part Two of the book puts on the table a fewof the most vexing challenges the nonprofit sectorfacessuperb."
Timothy L. Seiler, Director, Public Service and TheFund Raising School, The Center on Philanthropy at IndianaUniversity