"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball
About the Author
Richard H. Thaler
is a pioneer in the fields of behavioral economics and finance.
Although his first writings on behavioral economics appeared in 1980, Thaler became more prominent between 1987 and 1990 when he wrote a regular column called “Anomalies”, published in the Journal of Economic Perspectives. In his column he wrote on a myriad of subjects that illustrated the ways in which human behavior seemed to violate traditional economic theories. These columns were later published in the collection The Winner's Curse.
Daniel Kahneman later cited his joint work with Thaler as a “major factor” in his receiving the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel. Commenting on the prize, he said, “The committee cited me ‘for having integrated insights from psychological research into economic science'. Although I do not wish to renounce any credit for my contribution, I should say that in my view the work of integration was actually done mostly by Thaler and the group of young economists that quickly began to form around him.”
Thaler is currently the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, and Director of the Center for Decision Research, Graduate School of Business, University of Chicago. He previously taught at Cornell University and MIT.