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Nudge: Improving Decisions About Health, Wealth, and Happiness [Paperback]

Richard H. Thaler , Cass R. Sunstein
3.7 out of 5 stars  See all reviews (7 customer reviews)
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Book Description

Feb. 24 2009
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
 
More than 750,000 copies sold
 
New York Times bestseller
An Economist Best Book of the Year
Financial Times Best Book of the Year


Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

Frequently Bought Together

Nudge: Improving Decisions About Health, Wealth, and Happiness + Thinking, Fast and Slow + Predictably Irrational Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions
Price For All Three: CDN$ 44.76


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Review

"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics

"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness

"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect

"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball

About the Author

Richard H. Thaler is a pioneer in the fields of behavioral economics and finance.

Although his first writings on behavioral economics appeared in 1980, Thaler became more prominent between 1987 and 1990 when he wrote a regular column called “Anomalies”, published in the Journal of Economic Perspectives. In his column he wrote on a myriad of subjects that illustrated the ways in which human behavior seemed to violate traditional economic theories. These columns were later published in the collection The Winner's Curse.

Daniel Kahneman later cited his joint work with Thaler as a “major factor” in his receiving the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel. Commenting on the prize, he said, “The committee cited me ‘for having integrated insights from psychological research into economic science'. Although I do not wish to renounce any credit for my contribution, I should say that in my view the work of integration was actually done mostly by Thaler and the group of young economists that quickly began to form around him.”

Thaler is currently the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, and Director of the Center for Decision Research, Graduate School of Business, University of Chicago. He previously taught at Cornell University and MIT.


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Customer Reviews

Most helpful customer reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars Practical and Fascinating Nov. 27 2009
By Morris
Format:Paperback
I loved this book! I have a business background but I now work extensively in the area of health promotion. I found the information in the book really practical and helpful. There were all kinds of excellent ideas about things organizations and people can do to (subtly) influence their employees/family/friends to make better decisions, whether we want them to choose healthy food choices in the company cafeteria or make sound and sensible decisions with their retirement savings. For example, you can encourage a parent to have an operation by saying: "there is a 90% chance you will have a full recovery". If you don't want them to have it, just tell them: "there is a 10% chance you'll die".

I have receommended this book to several others; I also dug up an earlier book from Cass Sunstein (the co-author) called "Why Society Needs Dissent" which I stongly recommend also.
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3.0 out of 5 stars More Bookish Thoughts... Aug. 16 2014
By Reader Writer Runner TOP 50 REVIEWER
Format:Paperback
3.5 Stars...

"Blink." "Sway." "Flip." Such snappy, one-word titles purport to reveal the hidden dimensions of human behaviour by both informing and entertaining the reader. "Nudge" certainly falls into this genre but it goes a step further, making a strong case for more enlightened social and economic policies.

We see ourselves as rational creatures, Cass Sunstein and Richard Thaler point out, but four decades of research show that our choices tend towards the unrealistically optimistic, the status quo and thoughtless conformity. Citing what they call "the emerging science of choice," the authors contend that the framing and presentation of public choices determines the decisions we make: we eat more from large plates, care twice as much about losing money as gaining it and agonize about rare events like plane crashes instead of common ones like auto accidents.

"Choice architecture" can thus guide, or "nudge," people toward making better choices. A nudge, Sunstein and Thaler write, "alters people's behavior in a predictable way without forbidding any options or significantly changing their economic incentives...Nudges are not mandates. Putting the fruit at eye level counts as a nudge. Banning junk food does not." The authors dedicate much of the book to practical examples of nudges, detailing how to take advantage of people's tendency to expend a minimum of effort and how to make use of subtle social influences. Many of these examples both persuade and entertain; they describe, for instance, how etching a small black fly in a urinal gives men something to aim at, thus reducing reducing spillage by 80 percent.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Efficient June 3 2013
Format:Paperback|Verified Purchase
The principles described in this book are useful in the modern context to achieve efficient and efficacious results in public management.
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4.0 out of 5 stars Solutions June 7 2014
Format:Kindle Edition|Verified Purchase
One reasons that hardware stores are my favourite stores is that I get to view hundreds of solutions to common problems. I enjoy simply wandering down the isles, marvelling at the genius on display. Nudge offers a similar collection of genius.
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