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Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – Feb 24 2009


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Product Details

  • Paperback: 320 pages
  • Publisher: Penguin Books; Updated edition (Feb. 24 2009)
  • Language: English
  • ISBN-10: 014311526X
  • ISBN-13: 978-0143115267
  • Product Dimensions: 21.5 x 14 x 2.2 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #757 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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8 of 9 people found the following review helpful By Morris on Nov. 27 2009
Format: Paperback
I loved this book! I have a business background but I now work extensively in the area of health promotion. I found the information in the book really practical and helpful. There were all kinds of excellent ideas about things organizations and people can do to (subtly) influence their employees/family/friends to make better decisions, whether we want them to choose healthy food choices in the company cafeteria or make sound and sensible decisions with their retirement savings. For example, you can encourage a parent to have an operation by saying: "there is a 90% chance you will have a full recovery". If you don't want them to have it, just tell them: "there is a 10% chance you'll die".

I have receommended this book to several others; I also dug up an earlier book from Cass Sunstein (the co-author) called "Why Society Needs Dissent" which I stongly recommend also.
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1 of 1 people found the following review helpful By Syndicator on June 3 2013
Format: Paperback Verified Purchase
The principles described in this book are useful in the modern context to achieve efficient and efficacious results in public management.
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By Lee Wood on June 7 2014
Format: Kindle Edition Verified Purchase
One reasons that hardware stores are my favourite stores is that I get to view hundreds of solutions to common problems. I enjoy simply wandering down the isles, marvelling at the genius on display. Nudge offers a similar collection of genius.
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