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Product Description
Review
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas--like energy consumption--where conformity is irrelevant. Thaler has documented the ways people act illogically."--Barbara Kiviat, "Time"--Barbara Kiviat"Time" (04/03/2008)
Book Description
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
Inside This Book
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First Sentence
Have a look, if you will, at these two tables: Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Have a look, if you will, at these two tables: Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars
Practical and Fascinating,
By Morris (North Vancouver, BC Canada) - See all my reviews
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
I loved this book! I have a business background but I now work extensively in the area of health promotion. I found the information in the book really practical and helpful. There were all kinds of excellent ideas about things organizations and people can do to (subtly) influence their employees/family/friends to make better decisions, whether we want them to choose healthy food choices in the company cafeteria or make sound and sensible decisions with their retirement savings. For example, you can encourage a parent to have an operation by saying: "there is a 90% chance you will have a full recovery". If you don't want them to have it, just tell them: "there is a 10% chance you'll die".I have receommended this book to several others; I also dug up an earlier book from Cass Sunstein (the co-author) called "Why Society Needs Dissent" which I stongly recommend also.
2.0 out of 5 stars
Very theoretical, very American,
By Susan (Montreal, Quebec Canada) - See all my reviews
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardcover)
Although there are many interesting ideas in Nudge, the book is very theoretical and academic, with few real-life applications - except as they pertain to American social policy recommendations. Not really a general interest book.
1 of 3 people found the following review helpful
3.0 out of 5 stars
Interesting Read,
By
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
Very interesting - validates my belief that most people make decisions based on emotion and then back them up based on facts. We are just not as "Vulcan" as we think we are!
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