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Nuts!
 
 
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Nuts! [Paperback]

Kevin Freiberg (Author), Jackie Freiberg (Author)
4.2 out of 5 stars  See all reviews (53 customer reviews)
List Price: CDN$ 26.95
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Product Description

From Publishers Weekly

Southwest Airlines began operating in 1971 with four planes serving three cities and with revenues of $2 million. In 1995, the company had 224 planes serving 45 cities and revenues of almost $3 billion. Moreover, the company has made a profit every year since 1973, one of the few airlines that can make that claim. The authors, a husband and wife who are partners in a San Diego consulting firm, attribute much of Southwest's success to the willingness of its management, led by chairman Herb Kelleher, to be innovative. Southwest's primary operating philosophy is low fares and lots of flights. To make this formula work, Southwest management has created a culture where employees are treated as the company's number one asset. The Freibergs list a number of things the airline management does to benefit its employees, including such programs as profit-sharing and empowering employees to make decisions. Southwest also mixes in New Age management techniques, such as celebrating different milestones, and letting love play a part in running the airline (the company's stock ticker symbol is LUV). The Freibergs state up front that their work is not an expose and make no apologies for presenting a very positive and optimistic view. While the success the airline has achieved is worthy of study, some critical analysis would have made for a more worthwhile presentation. Photos. 150,000 first printing; $300,000 ad/promo.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Business trainers and principals of their own consulting company, the Freibergs draw from personal interviews, surveys, and extensive research in telling the story of Southwest Airlines, which has been profitable for over 23 years at a time when the airline industry has been troubled with fare wars, layoffs, and soaring operating costs. The authors discuss Southwest's philosophy under the leadership of its dynamic and charismatic CEO, Herb Kelleher, who attributes the company's success to its outstanding customer service; low fares and maintenance (no meals are served, only nuts); short-haul, high-frequency, point-to-point service; and a belief that employees come first. "LUV," Southwest's New York Stock Exchange ticker symbol and past advertising theme, represents the caring character of the company, which the authors emphasize to the point of sounding corny. Several chapters conclude with brief summaries entitled "Success in a nutshell," which cover the eccentric elements of Southwest's corporate culture. Recommended for readers who like that style.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Isn't it nuts for a company to ... like to keep prices at rock bottom? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

53 Reviews
5 star:
 (28)
4 star:
 (14)
3 star:
 (5)
2 star:
 (4)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (53 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great reading: exciting to learn about SW!, Oct 20 2002
This review is from: Nuts! (Paperback)
I am one of those weird persons who had barely heard about Southwest before reading this book: all I'd heard about them were good things, yet I had neither flown them nor read much about them. My Organizational Behavior class turned out to be the place to learn about them, and I have to say the book helped me see how a company with values that are strongly tied to having fun at work, having respect for its employees, and so many more things that demonstrate human nature at its very best, can thrive even in the face of the hardest times, when most of the major carriers are undergoing severe restructuring (bankruptcy) or layoffs.

In today's economy, where the airline industry has been one of the most impacted after 9/11, Southwest now has a market capitalization larger than that of all the major carriers put together and, as of today, continues to be profitable, as it has been since 1973. Quite a feat, I think you'll agree, and how they do it is something you can learn by reading this very nice book. Just make sure you grab a bag of peanuts to go with it! ;)

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5.0 out of 5 stars How To Transform Your Company, Your Job, and Your Life, Feb 6 2004
By 
terry kent (portland, or usa) - See all my reviews
This review is from: Nuts! (Paperback)
I am a Life-Quester, always looking for adventure, passion, joy, and richness in life. What I've discovered is that I have to get out of the cave of my own little world and my own limited experiences and become enriched by the worlds and experiences of others. I use to be an adrenaline junky - now I am a total life passion junky. What does all this have to do with Southwest Airlines? Everything. When I can experience other persons in a process that transforms their lives, that creates a phenomenally successful business of unsurpassed value and service to their employees, customers and stockholders, that energizes, frees, and tickles everone it (they) touches, I am transformed too.

Drink, swish, and swallow the power of SWA and the SWA story in. Then, if you are open and ready, let the creativity flow in you of how what they have done, do every day, and the fun and fulfillment they experience and bring to others open you, your team, your company, your agency, your life up to new wonders and successes that are waiting there, have been waiting, and will always be waiting just around the corner, for you to discover them.

Thank you SWA. Thank you Kevin and Jackie.

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3.0 out of 5 stars A Nice Overview of a Great Airline, Jan 8 2004
By 
James Sadler (Plano, TX United States) - See all my reviews
(REAL NAME)   
This review is from: Nuts! (Paperback)
This book does provide a nice overview of what is probably the greatest success story in the airline industry. The thing is, I wish the authors had dug a lot deeper. Other airlines have been jealous of Southwest's success and its relationship with its customers and employees for years. And no noe seems ot be able to get to the bottom line of what they do oprationally and financially that makes them a success. Maybe there is nothing more, it's all just a matter of oeprating efficiently and keeping employess and customers happy.

In fact, many start-up airlines now use Southwest as their template for operating. The authors do a good job of reviewing the history of the company (at least up to the point of publication) and discussing the operations of the airline, but they just don't seem to dig deep enough. Maybe what is needed is someone with a strong financial background to do a comparison of Southwest's methods directly with those of its competitors, because I would really like to see the difference from a financial analysis standpoint (then again, that might be an awfully boring book).

My only other negative criticism of the book is that it almost turns into a fluff piece, cheerleading a little too heavily for Southwest. But that is almost understandable. After all, Southwest has rarely made a misstep in all its years of operations.

Regardless, this is a very good look at a truly wonderful operation. Well worth reading if you have an interest in the airline industry.

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