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This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster
--This text refers to an alternate
Paperback
edition.
Product Description
THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job.
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Most helpful customer reviews
1.0 out of 5 stars
Huge disappointment,
By Garmon Sutrix (Toronto, Ontario Canada) - See all my reviews
This review is from: Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress (Paperback)
I'll probably be one of the few people here who panned this book completely. I was looking to Adobe to provide an in-depth, detailed exposition on the internal workings of the preint-related aspects of their Creative Suite, specifically a detailed discussion around colour management across the suite of applications. Instead, I got a high-level overview of the printing industry: stuff that anyone who's worked in the field for any significant amount of time would already know. If I wanted a book on the print industry, on types of presses, on paper stocks and dot gain, I would look to any number of great titles that have been out for years.
If I'm buying a book published by Adobe Press, it's for one reason: I want specific insights into Adobe software. This book was a complete waste of time. All that having been said, if you're a new graduate or someone who's come up through the digital ranks and doesn't have a clue about the production side of things, then this is a decent overview, and you'll no doubt have a completely different experience of the title than I did. If on the other hand, you're looking for a deep dive into how Adobe has tackled the intricacies of prepress, colour management, profiles, calibration and workflow, you won't find it here.
5.0 out of 5 stars
Every graphic designer needs this book!,
By aquarius (Naperville, IL United States) - See all my reviews
This review is from: Official Adobe(R) Print Publishing Guide (Paperback)
This book was better than I had ever expected! I am a recent graduate and working in graphic design, and throughout school they never taught us much about pre-press. Now that I have to send my jobs to a commercial printer I realized that there was a lot that I had to learn. This book is great - it has interesting graphics and is set up in a way that makes it easy to read. It is a great tool for the beginner who needs to learn more about pre-press and printing issues, as well as the experienced designer for whom this would make an excellent resource book. It goes through the printing process and explains all aspects of pre-press, including how you should prepare your graphics before sending them off to a commercial printer and what you should leave for them to do for you. It also explains how to cut costs with your projects. I guarantee that no matter what your skill level, this book will become an important piece in your design library.
3.0 out of 5 stars
Well written, maybe. Crammed full of knowledge, hardly.,
By
This review is from: Official Adobe(R) Print Publishing Guide (Paperback)
Yet another book from Adobe Publishing, toting their own horn. (it should be no surprise that any reference made to a DTP program is made to PageMaker, and not Quark), but that's just Adobe propaganda, easily ignored. Informative, yes, but I think somone forgot to proofread the thing. If it were a 'class room in a book' that's one thing, but being a 'print publishing guide', Adobe shouldn't so readily dismiss True Type fonts in preference for PostScript Fonts, Quark for Pagemaker...etc. I know it's an Adobe guide, but com'on, I expected them to give out a fairer treatment than that.
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