The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months Paperback – May 1 2011
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About the Author
Robert Skrob is president of the Information Marketing Association, and has personally coached more than 1,000 info-marketers over the past five years. In addition to his writing, training, and speaking in the info-marketing industry, he has diverse business experience, having personally run info-marketing businesses in more than 37 different industries.
Introduction by Dan Kennedy, who is widely acknowledged as the leader in developing the modern information marketing industry. He is chairman emeritus of the Information Marketing Association.
Inside This Book(Learn More)
Top Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
Now, that having been said, anyone who has ever thought about starting a business where the primary product is information (ie, you publish a manual, you do webinars for profit, you conduct seminars, etc) should start with this book. You CAN build a million dollar business. It took me 24, not 12 months, but I was doing it on a part time basis. Don't be fooled. This is work. None of that "sitting home in your underwear opening envelopes filled with checks stuff."
But... if you are going to do it, definitely invest in this book first. It is a step by step guide to the work required to build your business. There is no need to reinvent the wheel (as many early creators of information products had to do.) There are many successful info-marketers mentioned in the book. Track them down and ask them questions. You may find one or more folks already in your niche area. That may mean that there is actually a market for the type of information you are going to sell.
Bottom line is that starting a new business from scratch is NOT for everybody. But if you are THINKING about starting an info marketing business you'd be a fool to not invest the $15.00 or so in this book first. The very best at it today show you how in this book. So you need to find and follow a bright shining star. Not to copy outright what they have done but to learn from their successes and messes.
The book begins with an overview of information marketing including the benefits and different business models. Throughout the book, there are numerous stories of other business owners that are great examples and inspiration.
The book provides five different detailed models that the reader can follow to launch his or her own business. These models begin with low cost and conclude with higher investment models. Included are tele-seminars, joint ventures,in person seminars and more.
This is great information I will use in my business or with my clients. I highly recommend this book for those just starting out because it gives you an easy model to follow and also for those already in the business because it is laid out well and full of helpful tips.
There are 60 chapters in the book, so I will not go through each chapter one by one. However, the are organized well and each offer different strategies and tips. Many people won't implement every strategy contained in this book. I imagine, many people will be like I am, and just pick those areas that fit best with their goals, and information to market. However, it is nice to see what others are doing, and have a resource to possibly look into other areas as your business grows. So even if you don't like all of the book, or don't find all of the book applicable to your situation, I'm sure you'll find things and advice that will help you.
Some of the topics Skrob addresses are: outlining your business, factors for business success, E-Books, identifying markets, determining what to charge, ways to launch an info-marketing business such as teleseminars, joint ventures, speaking, and so on. Again, there is a lot here and not all of it is for everyone, but I'm sure anyone in the information marketing business, or who wants to get into the information marketing business will find many useful bit of information in this guide.
Will you easily build a million dollar business within 12 months? Not necessarily. While it has been done, I suspect many reading this book won't do it. However, I think following the advice in this book will help people make money. How much will depend on many variables, not just what's contained in this text. Skrob is motivating with this writing, and reading this book may motivate you to work harder on your business, which in turn will help you make more. Make no mistake about it though, you will work, and work hard, if you want to make the kind of money advertised in the book's title.
This is one of the books that will go on my "To use" shelf, which are books that I will go back to off and on as I'm working on areas of my business to gain advice and suggestions from. I recommend it as a resource to anyone wanting to know more about the information marketing business and how to become involved and make money selling the information they already know.
Reviewed by Alain Burrese, author of the "Tough Guy Wisdom" series.
If you're planning of setting up an info-marketing business this will give you the blueprint to get started.
I've read loads, by Dan Kennedy, Bill Glazer, Ryan Diess, Saun D'Souza - to name a few, and what it all boils down to is exactly how this book describes. There's no fluff or puff, just hard facts, advice and recommendations. And I came away with a new business idea I'd not thought of before - what price can you put on that.
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