Ogilvy on Advertising: Amazon.ca: David Ogilvy: Books

Product Description

A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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Customer Reviews

32 Reviews

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3 star:		(2)
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Average Customer Review

4.7 out of 5 stars (32 customer reviews)

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5.0 out of 5 stars Half of all the advertising course you need, April 11 2002

By

Michael Gebert (Chicago, IL USA) - See all my reviews
(REAL NAME)

This review is from: Ogilvy on Advertising (Paperback)

Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.

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4 of 4 people found the following review helpful

5.0 out of 5 stars The information in this book is priceless, Jan 21 2002

By

Just Bill (Grand Rapids, MI United States) - See all my reviews

This review is from: Ogilvy on Advertising (Paperback)

If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.

The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."

Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.

Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.

Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.

I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.

And I, without hesitation, urge you to read it as well.

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1 of 1 people found the following review helpful

5.0 out of 5 stars One of the best business books ever, Jun 8 2011

By

Messallus - See all my reviews

This review is from: Ogilvy on Advertising (Paperback)

I heard David Ogilvy interviewed on the radio when this book first came out. He was one tough character. The book is filled with all kinds of knowledge drawn from his experience.
One piece of advice was 'Never hire the children of your best customer, you have everything to loose and nothing to gain'. I worked for a company that did just that, I advised against it and even quoted Ogilvy. The company hired him and it turned into a disaster beyond comprehension.

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Most recent customer reviews

3.0 out of 5 stars An Icon
Ogilvy was an icon in print advertising. Great to see his insight and views, but also gives basic pointeers in developing print ads. Read more

Published 6 months ago by Brian C. Hanson

5.0 out of 5 stars "Ogilvy" is highly recommended!
... I was VERY impressed with this book. Not only did it have plenty of pictures to base its point, but the author himself is somewhat of a character (that's a good thing!). Read more

Published on Jan 20 2002 by E. Padilla