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Ogilvy on Advertising [Hardcover]

David Ogilvy
4.7 out of 5 stars  See all reviews (34 customer reviews)

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4.7 out of 5 stars
4.7 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars THE ORIGINAL MADMAN Nov. 17 2013
Format:Paperback|Verified Purchase
Although somewhat dated, Ogilvy On Advertising is a classic on advertising. First published in 1986, David Ogilvy's primer about the industry was a sensation. His firm, (later Ogilvy and Mather, when he sold out and retired to a chateau in France) revolutionized print advertising and he set new standards of excellence. His motto was "I hate rules".
Some of his ads are still recognizable long after the client's campaign ended. Ogilvy created the Hathaway Shirt Man (with eye patch) for instance. In this book he discusses his competitors on Madison Ave with admiration of ads that were executed brilliantly, for they teach lessons he always believed in. He himself loved print ads and today his firm's magazine ads look, well, wordy. But they worked because he believed in giving the customer accurate and honest information.
If the reader is interested in or studying advertising, graphic art, or marketing, this is standard text. And it does not hurt that Ogilvy is a witty and engaging teacher.
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5.0 out of 5 stars What you should know about advertising! April 9 2013
Format:Paperback
I have read it and continue to re-read it.

David Ogilvy was the man. His ads did one thing and that was make money for his clients. Whether he did direct mail ,magazine, or newsprint ads his focus was always on the client.
What you get out of this book is an understanding of the thought process in putting together an ad that works. Its not enough jut to understand that reverse copy is difficult to read, but the message is what's important. If you have made it difficult to read then you've lost the point. Might look good, but nor retention and consumer action.

The examples in the book are all clear and easy to see how effective they were. The ads may be from the hey day in advertising but the concepts still apply today. Simple concepts with a clear message, may sound easy but is very difficult to do correctly. Many of his most effective pieces were all typography. Somewhat of a lost art in today's world of viral Youtube!

Communicate the message in an effective manner and make money for your clients.
This book is a must read for anyone in advertising,packaging and marketing.
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5.0 out of 5 stars Half of all the advertising course you need April 11 2002
Format:Paperback
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.
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4 of 4 people found the following review helpful
5.0 out of 5 stars The information in this book is priceless Jan. 21 2002
Format:Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
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1 of 1 people found the following review helpful
5.0 out of 5 stars One of the best business books ever June 8 2011
Format:Paperback
I heard David Ogilvy interviewed on the radio when this book first came out. He was one tough character. The book is filled with all kinds of knowledge drawn from his experience.
One piece of advice was 'Never hire the children of your best customer, you have everything to loose and nothing to gain'. I worked for a company that did just that, I advised against it and even quoted Ogilvy. The company hired him and it turned into a disaster beyond comprehension.
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3.0 out of 5 stars An Icon Nov. 16 2011
Format:Paperback
Ogilvy was an icon in print advertising. Great to see his insight and views, but also gives basic pointeers in developing print ads. Although, Im not sure how some of his views may fit today in entering a new world that involves social media and online advertising. Regardless, its a great read for anyone that wants to learn more about Ogilvy's thoughts and views on advertising.
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5.0 out of 5 stars "Ogilvy" is highly recommended! Jan. 20 2002
Format:Paperback
... I was VERY impressed with this book. Not only did it have plenty of pictures to base its point, but the author himself is somewhat of a character (that's a good thing!). It makes a very good and interesting read and is hard to put down! I am taking an advertising class this semester and it just so happens that one of our required textbooks is "Ogilvy in Advertising", so that tells you what a popular and highly-recommended book it is. I highly recommend it to all, especially those with an interest in advertising and/or is in the graphic design field.
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Most recent customer reviews
5.0 out of 5 stars Must Read for Business People
I think this was a great book and even though Mr. Ogilvy may toot his own horn a bit that's fine, he deserves to! Read more
Published on Aug. 25 2001 by Karen L Larason
5.0 out of 5 stars Buy two copies
The late, great advertising man David Ogilvy left a wealth of proven sales techniques for those wise enough to own his book OGILVY ON ADVERTISING. Read more
Published on July 25 2001 by J. L LaRegina
4.0 out of 5 stars The "bible" is getting dated...
When I first read this book in 1988, it was an inspiration. Now, thirteen years later, it seems a shade out of step with the times. Read more
Published on May 13 2001 by Paul Misencik
4.0 out of 5 stars The ad man's "Elements of Style"
I have owned three copies of this book. I wore out the first one; it fell apart. The second one was stolen. The third one sits on the shelf of my office. Read more
Published on April 23 2001 by Tom Tuerff
5.0 out of 5 stars Common sense is always timeless
I've owned the same doggeared, underlined, highlighted and notated copy of Ogilvy on Advertising for 15 years and it never ceases to amaze me that while I continue to buy and read... Read more
Published on March 14 2001 by William Davenport
5.0 out of 5 stars Too Bad His Company Doesn't Follow His Rules
I understand and agree with Ogilvy's philosophy and he definitely was a man with a vision.
Please, if you are thinking of getting into Advertising do not take this book as... Read more
Published on March 8 2001
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