Ogilvy on Advertising and over one million other books are available for Amazon Kindle. Learn more
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Ogilvy on Advertising Paperback – Mar 5 2007


See all 7 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 15.06 CDN$ 21.55



Product Details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New edition edition (March 5 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.4 x 1.6 x 24.1 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: #70,858 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.8 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

5 of 5 people found the following review helpful By Just Bill on Jan. 21 2002
Format: Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By James W. Derry on Nov. 17 2013
Format: Paperback Verified Purchase
Although somewhat dated, Ogilvy On Advertising is a classic on advertising. First published in 1986, David Ogilvy's primer about the industry was a sensation. His firm, (later Ogilvy and Mather, when he sold out and retired to a chateau in France) revolutionized print advertising and he set new standards of excellence. His motto was "I hate rules".
Some of his ads are still recognizable long after the client's campaign ended. Ogilvy created the Hathaway Shirt Man (with eye patch) for instance. In this book he discusses his competitors on Madison Ave with admiration of ads that were executed brilliantly, for they teach lessons he always believed in. He himself loved print ads and today his firm's magazine ads look, well, wordy. But they worked because he believed in giving the customer accurate and honest information.
If the reader is interested in or studying advertising, graphic art, or marketing, this is standard text. And it does not hurt that Ogilvy is a witty and engaging teacher.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
1 of 1 people found the following review helpful By Messallus on June 8 2011
Format: Paperback
I heard David Ogilvy interviewed on the radio when this book first came out. He was one tough character. The book is filled with all kinds of knowledge drawn from his experience.
One piece of advice was 'Never hire the children of your best customer, you have everything to loose and nothing to gain'. I worked for a company that did just that, I advised against it and even quoted Ogilvy. The company hired him and it turned into a disaster beyond comprehension.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
I have read it and continue to re-read it.

David Ogilvy was the man. His ads did one thing and that was make money for his clients. Whether he did direct mail ,magazine, or newsprint ads his focus was always on the client.
What you get out of this book is an understanding of the thought process in putting together an ad that works. Its not enough jut to understand that reverse copy is difficult to read, but the message is what's important. If you have made it difficult to read then you've lost the point. Might look good, but nor retention and consumer action.

The examples in the book are all clear and easy to see how effective they were. The ads may be from the hey day in advertising but the concepts still apply today. Simple concepts with a clear message, may sound easy but is very difficult to do correctly. Many of his most effective pieces were all typography. Somewhat of a lost art in today's world of viral Youtube!

Communicate the message in an effective manner and make money for your clients.
This book is a must read for anyone in advertising,packaging and marketing.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
David Ogilvy sums up his years of experience as an advertising legend in a dozen concise and amply illustrated chapters. Critics might be inclined to attack his opinions as dogmatic, and some of the ads he uses as examples appear corny and outdated today. On the other hand, so do the clothes and hairstyles in old movies, but it doesn't make them any less valuable as historical artifacts, or any less interesting.
As for dogmatism, it's actually refreshing to get an unambiguous read on a profession that is by nature nebulous, and if anyone has a right to an opinion, he's the man.
The chapter on print advertising contains enough densely packed information to allow an intelligent novice to design and write a creditable ad, and the book concludes with a series of short profiles of advertising pioneers such as Leo Burnett that are highly engrossing.
Ogilvy's writing style is exemplary for anyone in the communications field: terse, forceful, devoid of hot air. Anyone interested in advertising, marketing, or public relations---or in David Ogilvy as a figure in his own right---will enjoy this classic.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
Some people may find the advice in this book out of date. Me, for one, will never trade this book for a more up to date trendy one. The wisdom provided by David Ogilvy is priceless, and outlines the eternal and basics of advertising principles. After all, though we have gone through many changes in the last years, products are still marketed by people to people. If you remember that, you will find this book an amazing experience.
What is particularly nice about it, is that Mr. Oglivy simplifies very complicated subjects, trying to have a 30,000 feet view of the problem, explain the essentials, and give some general guidelines. If you follow the Mr. Ogilvy's thinking pattern, and the principles emphasized (as posed to specific examples) you will be able to learn some of the most important lessons you will ever learn in this field.
To conclude, very recommended, and a must read for all people in the advertising business.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Most recent customer reviews



Feedback