No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your e-mail address or mobile phone number.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
Great insight into the world of advertising. Many (if not all) concepts relevant in today's evolving media world.Published 3 months ago by Mitch Calvert
good read. Helpful towards a thorough understanding of the subject.Published 4 months ago by Catherine Fu
I really like the text and quality of print. The only reason I didn't give it 5 stars is the weight; all pages are glossed which makes the book a little difficult to handle.Published 6 months ago by Ali Ebrahimi
Over the years I've bought this book half a dozen times. The people I lend it to never want to give it back.Published 10 months ago by Roy Semple
A wonderfully written book by the father of Advertising. If you buy one book on Advertising - this should be it. You will refer to it more than any other. Love it!Published 17 months ago by Krista Albrecht
Ogilvy was an icon in print advertising. Great to see his insight and views, but also gives basic pointeers in developing print ads. Read morePublished on Nov. 16 2011 by Brian C. Hanson
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Read morePublished on April 11 2002 by Michael Gebert
... I was VERY impressed with this book. Not only did it have plenty of pictures to base its point, but the author himself is somewhat of a character (that's a good thing!). Read morePublished on Jan. 19 2002 by Muffin McFurry