A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
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Customer Reviews
Most helpful customer reviews
Format:Paperback
I have read it and continue to re-read it.
David Ogilvy was the man. His ads did one thing and that was make money for his clients. Whether he did direct mail ,magazine, or newsprint ads his focus was always on the client.
What you get out of this book is an understanding of the thought process in putting together an ad that works. Its not enough jut to understand that reverse copy is difficult to read, but the message is what's important. If you have made it difficult to read then you've lost the point. Might look good, but nor retention and consumer action.
The examples in the book are all clear and easy to see how effective they were. The ads may be from the hey day in advertising but the concepts still apply today. Simple concepts with a clear message, may sound easy but is very difficult to do correctly. Many of his most effective pieces were all typography. Somewhat of a lost art in today's world of viral Youtube!
Communicate the message in an effective manner and make money for your clients.
This book is a must read for anyone in advertising,packaging and marketing.
David Ogilvy was the man. His ads did one thing and that was make money for his clients. Whether he did direct mail ,magazine, or newsprint ads his focus was always on the client.
What you get out of this book is an understanding of the thought process in putting together an ad that works. Its not enough jut to understand that reverse copy is difficult to read, but the message is what's important. If you have made it difficult to read then you've lost the point. Might look good, but nor retention and consumer action.
The examples in the book are all clear and easy to see how effective they were. The ads may be from the hey day in advertising but the concepts still apply today. Simple concepts with a clear message, may sound easy but is very difficult to do correctly. Many of his most effective pieces were all typography. Somewhat of a lost art in today's world of viral Youtube!
Communicate the message in an effective manner and make money for your clients.
This book is a must read for anyone in advertising,packaging and marketing.
Format:Paperback
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.
4 of 4 people found the following review helpful
By Just Bill
Format:Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
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4.6 out of 5 stars
Most recent customer reviews
3.0 out of 5 stars
An Icon
Ogilvy was an icon in print advertising. Great to see his insight and views, but also gives basic pointeers in developing print ads. Read more
Published 18 months ago by Brian C. Hanson
5.0 out of 5 stars
One of the best business books ever
I heard David Ogilvy interviewed on the radio when this book first came out. He was one tough character. Read more
Published 23 months ago by Messallus
5.0 out of 5 stars
"Ogilvy" is highly recommended!
... I was VERY impressed with this book. Not only did it have plenty of pictures to base its point, but the author himself is somewhat of a character (that's a good thing!). Read more
Published on Jan 20 2002 by Muffin McFurry
5.0 out of 5 stars
Must Read for Business People
I think this was a great book and even though Mr. Ogilvy may toot his own horn a bit that's fine, he deserves to! Read more
Published on Aug 25 2001 by Karen L Larason
5.0 out of 5 stars
Buy two copies
The late, great advertising man David Ogilvy left a wealth of proven sales techniques for those wise enough to own his book OGILVY ON ADVERTISING. Read more
Published on July 25 2001 by J. L LaRegina
4.0 out of 5 stars
The "bible" is getting dated...
When I first read this book in 1988, it was an inspiration. Now, thirteen years later, it seems a shade out of step with the times. Read more
Published on May 13 2001 by Paul Misencik
4.0 out of 5 stars
The ad man's "Elements of Style"
I have owned three copies of this book. I wore out the first one; it fell apart. The second one was stolen. The third one sits on the shelf of my office. Read more
Published on April 23 2001 by Tom Tuerff
5.0 out of 5 stars
Common sense is always timeless
I've owned the same doggeared, underlined, highlighted and notated copy of Ogilvy on Advertising for 15 years and it never ceases to amaze me that while I continue to buy and read... Read more
Published on Mar 15 2001 by William Davenport
5.0 out of 5 stars
Too Bad His Company Doesn't Follow His Rules
I understand and agree with Ogilvy's philosophy and he definitely was a man with a vision.
Please, if you are thinking of getting into Advertising do not take this book as... Read more
Published on Mar 8 2001
5.0 out of 5 stars
The eternal truth about advertising
Some people may find the advice in this book out of date. Me, for one, will never trade this book for a more up to date trendy one. Read more
Published on Feb 5 2001 by yossi
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