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Ogilvy on Advertising Paperback – Mar 5 2007


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Product Details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New edition edition (March 5 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.8 x 24.4 cm
  • Shipping Weight: 621 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Bestsellers Rank: #51,159 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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1 of 1 people found the following review helpful By James W. Derry on Nov. 17 2013
Format: Paperback Verified Purchase
Although somewhat dated, Ogilvy On Advertising is a classic on advertising. First published in 1986, David Ogilvy's primer about the industry was a sensation. His firm, (later Ogilvy and Mather, when he sold out and retired to a chateau in France) revolutionized print advertising and he set new standards of excellence. His motto was "I hate rules".
Some of his ads are still recognizable long after the client's campaign ended. Ogilvy created the Hathaway Shirt Man (with eye patch) for instance. In this book he discusses his competitors on Madison Ave with admiration of ads that were executed brilliantly, for they teach lessons he always believed in. He himself loved print ads and today his firm's magazine ads look, well, wordy. But they worked because he believed in giving the customer accurate and honest information.
If the reader is interested in or studying advertising, graphic art, or marketing, this is standard text. And it does not hurt that Ogilvy is a witty and engaging teacher.
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Format: Paperback Verified Purchase
A wonderfully written book by the father of Advertising. If you buy one book on Advertising - this should be it. You will refer to it more than any other. Love it!
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Format: Paperback
I have read it and continue to re-read it.

David Ogilvy was the man. His ads did one thing and that was make money for his clients. Whether he did direct mail ,magazine, or newsprint ads his focus was always on the client.
What you get out of this book is an understanding of the thought process in putting together an ad that works. Its not enough jut to understand that reverse copy is difficult to read, but the message is what's important. If you have made it difficult to read then you've lost the point. Might look good, but nor retention and consumer action.

The examples in the book are all clear and easy to see how effective they were. The ads may be from the hey day in advertising but the concepts still apply today. Simple concepts with a clear message, may sound easy but is very difficult to do correctly. Many of his most effective pieces were all typography. Somewhat of a lost art in today's world of viral Youtube!

Communicate the message in an effective manner and make money for your clients.
This book is a must read for anyone in advertising,packaging and marketing.
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Format: Paperback
Want to understand how to be a copywriter or an art director? You need two books, and then you need to start making ads. Ogilvy's is one of them. Although it's now 20 years old, the examples may seem out of date and some of his imperial pronoucements ("No reverse type") may seem fusty, don't be fooled. You will learn all you need to know about the classical art of making smart ads that make a strong, memorable point here. You will gain a grounding in the history and development of the profession which will serve you well. Then, when you've finished it, read "Hey Whipple, Squeeze This" by Luke Sullivan to bring your perspective a little more up to date (always important in trend-crazed ad agencies). But don't kid yourself that Ogilvy won't be the foundation of your work.
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4 of 4 people found the following review helpful By Just Bill on Jan. 21 2002
Format: Paperback
If you're in the profession of advertising, and this book isn't on your bookshelf, dog-eared, stained and well-worn, you've been ripping off your clients.
The entire premise of Ogilvy on Advertising boils down to one simple statement (coined by Claude Hopkins nearly 80 years ago in his book Scientific Advertising): "Advertising is salesmanship."
Sadly, the advertising world has drifted from that solid mooring. And now those who profess it are considered anachronistic at best. And kooky at worst.
Ogilvy, a staunch admirer of Hopkins, firmly embraced that tenet -- and it propelled him and his agency (Ogilvy and Mather) to the Mount Olympus of the advertising world. Most importantly, it made his clients rich beyond the dreams of avarice.
Ogilvy's writing is captivating. His work, legendary. His ideas, timeless. The information in this book is easily work 10 times the cover price.
I've been in the profession of advertising for nearly 15 years. I'm also an adjunct professor at a nearby university. I wholeheartedly recommend Ogilvy On Advertising to my students. I firmly embrace its principles in my profession.
And I, without hesitation, urge you to read it as well.
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1 of 1 people found the following review helpful By Messallus on June 8 2011
Format: Paperback
I heard David Ogilvy interviewed on the radio when this book first came out. He was one tough character. The book is filled with all kinds of knowledge drawn from his experience.
One piece of advice was 'Never hire the children of your best customer, you have everything to loose and nothing to gain'. I worked for a company that did just that, I advised against it and even quoted Ogilvy. The company hired him and it turned into a disaster beyond comprehension.
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By Brian C. Hanson on Nov. 16 2011
Format: Paperback
Ogilvy was an icon in print advertising. Great to see his insight and views, but also gives basic pointeers in developing print ads. Although, Im not sure how some of his views may fit today in entering a new world that involves social media and online advertising. Regardless, its a great read for anyone that wants to learn more about Ogilvy's thoughts and views on advertising.
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