Product Description
For interior designers and independent retailers, this first book devoted to independent retail design around the world includes images of branding and packaging. The new generation of small, independent shops has to make an effort with their exteriors, interiors and branding to lure in customers. This trend is now so widespread that corporate retailers are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this important retail trend and covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.
About the Author
CLARE DOWDY is the author of Beyond Logos and also writes freelance for Wallpaper*, the Financial Times and other journals.