“Personal, suspenseful, and surprisingly open. . . . A must for anyone interested in leadership, management, or the quest to connect a brand with the consumer.”
“An engaging account.”
“For anyone looking for insights . . . Onward
is essential reading. . . . Schultz comes across in these pages as a genuinely, even disarmingly, nice guy . . . you find yourself cheering him on.”
“Business and audio collections alike will relish this!”
—The Midwest Book Review
“Stephen Bowlby’s blunt, hard-driving narration is well matched to Schultz’s direct account. Bowlby portrays Schultz’s passion for the soul of Starbucks: unwavering commitment to the customer’s coffee experience. He excels at voicing Schultz’s confidence and occasional insensitivity to subordinates. This work should be inspirational for managers who seek to anchor daily decisions with guiding principles.”
About the Author
STEPHEN BOWLBY earned his BA in Speech & Theater at Westminster College in Pennsylvania, a short trip from his native North Jersey. His career quickly moved from commercial radio into television and film production as a writer, editor, and director with voice work ever present. With more than 35 years’ experience he’s expanded into audiobook performance, studying with such industry greats as Pat Fraley, Scott Brick, and Stefan Rudnicki.
JOANNE GORDON is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.
HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.