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Onward: How Starbucks Fought for Its Life without Losing Its Soul
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz , Joanne Gordon
Average Customer Review: 4.7 out of 5 stars  See all reviews (3)
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In 2000, Starbuck's founder and CEO Schultz (Pour Your Heart into It) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz--feeling that the... Read More

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