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"Be Open, Be Transparent, Be Authentic" are the currentleadership mantrasbut companies often push back.Traditionally, business is premised on the concept of control andyet the new world order demands openness.
In Open Leadership Charlene Li (the coauthor of the blockbustingbestseller Groundswell) offers the next step resource that showsleaders how to tap into the power of the social technologyrevolution and use social media to be "open" while maintainingcontrol. This important book explains how Facebook, Twitter,YouTube, Yammer, Jive, and other popular social media sites canimprove efficiency, communication, and decision making for leadersand their organizations.
As Li explains, openness requires morenot lessrigorand effort than being in control. Open Leadership revealsstep-by-step, with illustrative case studies and examples from awide range of industries and countries, how to bring the precisionof this new openness both inside and outside the organization. Theauthor includes suggestions that will help an organizationdetermine an open strategy, weigh the benefits against the risk,and have a clear understanding of the implications of being open.The book also contains guidelines, policies, and procedures thatsuccessful companies have implemented to manage openness and ensurethat business objectives are at the center of their opennessstrategy.
By embracing social media, leaders can transform theirorganizations to become more effective, decisive, and ultimatelymore profitable in this new era of openness in the marketplace.