on January 14, 2011
"Open Your Own Salon the Right Way" by Ego Iwegbu-Daley, former owner of 6 salons gives you a unique perspective and guidance on opening a beauty salon.
She honestly shares her trials and successes. There are other how to start you beauty business books available but they are generic business books which could apply to any business. What I love about this business start-up book is that its focused at the beauty industry, particularly nails and Ego shares her personality, personal hurdles and victories. She gives you the inside scoop of how she set things up. She tells you what you need to do. What you need to avoid. And she takes you by the hand, not as an authoritative knows it all, but as a trusted friend, mentor and expert who had been there and is willing to help, advise and share valuable insider information.
If you want to plan, start, launch and manage a salon - hair, beauty or nail studio, I recommend this guide. She covers business planning and structure, money maker ideas, the importance and function of your reception area and how to optimise retail sales, appointments system, keeping clients happy, dealing with staff, Marketing, Finance, and much more, all in a thorough manner and conversational style.