As a new subscriber to the organic food movement but needing more information on it, I bought this book because I thought it would by my primary "source" on it. Wrong. I expected page after page of sound and detailed arguments where the author would SHOW the reader the benefits of organic food. Instead what I got was 4 page chapters where the author only tells the reader why it's better, and does so with minimal evidence. It goes into way too much detail on the legal and commercial history of the movement leaving out a thorough analysis and comparison of the real value of organic food, that it's not processed like conventional food is. Showing this process through illustrative righting and contrasting with organic food, perhaps doing a commidity chain analysis on several food items, needs to be the centerpiece of such a book and it is simply missing. For those more interested in the evolution of organic food and looking for contemporary resources on it, this is their book.