This product adds so much hydration and nourishment to the hair and scalp. Only a very small amount is needed. I think those that have build up used too much for their hair type. I can see that possibility with using too much, and it's easy to use a heavier hand. This is not a "more is better" product.
For my relaxed and thicker hair, I do my entire scalp with less than a dime size amount. Natural textured hair may need a touch more. Very thick hair may need more. You may experiment with the right amount for your needs. It's applied directly to the scalp. After applying it needs to be gently massaged into the scalp. The product works itself into the hair, so there's no need to apply it directly to the hair. The consistency is lightweight and creamy. This is not an oil or pomade. I use twice a week and have never experienced any flaking or dullness. My hair is growing nicely, healthy and has a rich sheen.
My hair was cut "buzz short". Since Christmas, it's grown 4". I "dust" my ends every 2 months. If taking good care of hair and it still looks dull, it's possible the ends need to be clipped. Too many split ends makes hair look dull. This fertilizer adds to beauty and health of new growth, and it can help prevent ends from splitting up the entire hair shaft, but once split, the ends are damaged. They can be treated, but not repaired back to normal. A regular trim or dusting is a good ideal. Actually, if rest of hair is looking well nourished and healthy, those rough ends really stand out.
I believe this product is great for most people with relaxed, natural and transitioning hair. It's good for stretching relaxers, because it works so well on both hair textures. There are, good for the hair, herbs infused in the Fertilizer. While ORS doesn't claim this is a "hair grow" product, they do say using this product provides the right environment for the scalp, and the protection the hair needs to experience growth and maintain healthy hair. I believe it. This may be a wonderful addition to the hair care of anyone on a hair journey, or anyone that just wants to maintain the beauty and health of their hair. Using on a regular basis, I think most will be quite pleased with the results. The smell is very light and pleasant. I highly recommend.