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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business [Paperback]

Stephanie Chandler

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Book Description

Feb. 1 2012
Are you ready to Own Your Niche? Manipulative sales tactics, long sales letters with big and bold headlines, and spammy emails aren't the only way to get visibility and capture sales online. Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. You will learn how to: --Identify and connect with your target audience --Turn up the traffic generation on your website --Build an effective blog --Get results with social media-in less than an hour per day --Distribute content that demonstrates your authority in your field --Create email marketing campaigns that build loyalty --Handle your own PR and get media to come to you --Add online revenue streams to your business --Generate exposure with proven offline methods including professional speaking, direct mail campaigns, and publishing Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Stephanie Chandler is the author of several books including LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business. Stephanie decided early on to avoid internet marketing tactics that didn't pass her internal "gut test" and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via www.StephanieChandler.com, www.BusinessInfoGuide.com, www.AuthorityPublishing.com, or @bizauthor on Twitter.

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Product Details

  • Paperback: 252 pages
  • Publisher: Authority Publishing (Feb. 1 2012)
  • Language: English
  • ISBN-10: 1935953281
  • ISBN-13: 978-1935953289
  • Product Dimensions: 1.3 x 15 x 22.6 cm
  • Shipping Weight: 340 g
  • Amazon Bestsellers Rank: #430,178 in Books (See Top 100 in Books)

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Amazon.com: 4.8 out of 5 stars  53 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Learn how to build your reputation Jan. 29 2012
By Meta S. Brown - Published on Amazon.com
Are you invisible? Does it seem that nobody knows about you and what you do? Do you envy the go-to people in your field? Read this book and you will learn ways to build your reputation and become a go-to person yourself.

Own Your Niche explains the how-to of many dependable, respectable self-promotion techniques. The emphasis is on internet channels such as social media and blogging, and a number of good old-fashioned methods like speaking and using memorable business cards are also covered.

This is not a get-rich-quick book. It's a guidebook for people who are prepared to make an effort to become known in their fields.
7 of 7 people found the following review helpful
5.0 out of 5 stars Hype Free Solid Content Feb. 2 2012
By John S. Rizzo - Published on Amazon.com
Own Your Niche is jam packed with the right type of marketing strategies! Experts who are new to online marketing and professionals who are a bit more experienced on the web but are looking for fresh ideas to infuse into their strategies-will get great value out of the book. Many self-proclaimed gurus charge thousands for the types of tips and resources Stephanie and the Entrepreneurs shes interviews throughout book share with the reader. Instead of having to sit on long webinars or attend conferences for days on end to get this info, you can pick up the book and get right into implementation mode.
6 of 7 people found the following review helpful
5.0 out of 5 stars The way to have real small business success... Feb. 25 2012
By Denise O'Berry - Published on Amazon.com
The author has hit the nail on the head with this one. In each chapter she details things you can do to make sure you get closer to owning your niche. In this no hype, detailed book, Stephanie shares exactly what will work for you to move your business ahead. I've known Stephanie (though not in person) since the early 2000s and have always found her advice for small business owners to be solid. You can't go wrong if you follow it. What I also really like about this book is that each chapter ends with an interview from a successful entrepreneur. Not only do you get the author's wise advice, but you also get advice from those who have been there and done that. If you are searching for help in your small business, this book would be a good choice for you.
2 of 2 people found the following review helpful
5.0 out of 5 stars This is an excellent book and truly covers the basics and beyond Nov. 5 2012
By Shawn Scarber - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
In an era where Google is now weighing heavily toward good quality content, Own Your Niche is a book you must have in your toolbox. I maintain a blog that helps authors plan and execute a book launch with tips, tutorials, and right now I'm working through designing a complete book launch campaign. Believe me, a lot of the great advice I learned from this book will go into the campaign's design. Chandler focuses on businesses, but the advice in this book could apply to authors, artists, musicians and anyone else who has a niche to promote. Of all the internet marketing books I've read, Own Your Niche has been the most helpful and one that I will likely return to again and again for guidance.
2 of 2 people found the following review helpful
5.0 out of 5 stars Yay Stephanie! Sept. 26 2012
By beckye - Published on Amazon.com
I have Own Your Niche from Stephanie Chandler and love it! She is a perfect person to give this advice because she really knows her stuff and can "sell" it in a concise manner. I participated in a webinar she gave and she stays on task when giving instruction/information orally as well. If you get a chance I highly recommend both the book and any webinar or series she offers!

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