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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business Paperback – Feb 1 2012

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Product Details

  • Paperback: 252 pages
  • Publisher: Authority Publishing (Feb. 1 2012)
  • Language: English
  • ISBN-10: 1935953281
  • ISBN-13: 978-1935953289
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Shipping Weight: 340 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #810,266 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews on (beta) HASH(0x9f5ab438) out of 5 stars 60 reviews
8 of 8 people found the following review helpful
HASH(0x9f586630) out of 5 stars Learn how to build your reputation Jan. 29 2012
By Meta S. Brown - Published on
Format: Paperback
Are you invisible? Does it seem that nobody knows about you and what you do? Do you envy the go-to people in your field? Read this book and you will learn ways to build your reputation and become a go-to person yourself.

Own Your Niche explains the how-to of many dependable, respectable self-promotion techniques. The emphasis is on internet channels such as social media and blogging, and a number of good old-fashioned methods like speaking and using memorable business cards are also covered.

This is not a get-rich-quick book. It's a guidebook for people who are prepared to make an effort to become known in their fields.
7 of 7 people found the following review helpful
HASH(0x9f5af6a8) out of 5 stars Hype Free Solid Content Feb. 2 2012
By John S. Rizzo - Published on
Format: Paperback
Own Your Niche is jam packed with the right type of marketing strategies! Experts who are new to online marketing and professionals who are a bit more experienced on the web but are looking for fresh ideas to infuse into their strategies-will get great value out of the book. Many self-proclaimed gurus charge thousands for the types of tips and resources Stephanie and the Entrepreneurs shes interviews throughout book share with the reader. Instead of having to sit on long webinars or attend conferences for days on end to get this info, you can pick up the book and get right into implementation mode.
3 of 3 people found the following review helpful
HASH(0x9f58248c) out of 5 stars Excellent Advice that is Easy to Act On May 23 2014
By MAT - Published on
Format: Paperback Verified Purchase
If you have read a lot of books on marketing already some of what you may read here duplicates that, but most people forget so reading it again serves as a reminder. In addition, no two authors will ever have the same take on piece of advice and that is the case here. For example, Stephanie included some suggestions for how to use post cards that I had not seen anywhere else and it was very helpful. Let's face it, the amount of material written on direct mail marketing can reach the stratosphere so finding a different twist on it can be challenging, but she did it.

The book is packed with a lot of great short concise nuggets of information that is easy to quickly absorb and put into practice. In addition, she does a phenomenal job of digging up a lot of really great resources and including their web addresses as well as explaining what the service is and her own personal experience with using it, which I really liked. I thought the resource lists was one of the most valuable pieces of the book.

Finally, Stephanie writes in a style that lives up to her title of not being over the top hype. You really get the feeling as you read that she is a small business owner that has made both mistakes and successes; learned from them and is sharing that advice with you in a plain straightforward non-hype way. This is especially true in the online marketing section. This is very refreshing given the amount of hype that can show up on marketing web sites and books. This book is well worth the read and I promise you will walk away with multiple ideas to use in your own small business.
8 of 10 people found the following review helpful
HASH(0x9f58242c) out of 5 stars The way to have real small business success... Feb. 25 2012
By Denise O'Berry - Published on
Format: Paperback
The author has hit the nail on the head with this one. In each chapter she details things you can do to make sure you get closer to owning your niche. In this no hype, detailed book, Stephanie shares exactly what will work for you to move your business ahead. I've known Stephanie (though not in person) since the early 2000s and have always found her advice for small business owners to be solid. You can't go wrong if you follow it. What I also really like about this book is that each chapter ends with an interview from a successful entrepreneur. Not only do you get the author's wise advice, but you also get advice from those who have been there and done that. If you are searching for help in your small business, this book would be a good choice for you.
2 of 2 people found the following review helpful
HASH(0xa0f61900) out of 5 stars This is an excellent book and truly covers the basics and beyond Nov. 5 2012
By Shawn Scarber - Published on
Format: Kindle Edition Verified Purchase
In an era where Google is now weighing heavily toward good quality content, Own Your Niche is a book you must have in your toolbox. I maintain a blog that helps authors plan and execute a book launch with tips, tutorials, and right now I'm working through designing a complete book launch campaign. Believe me, a lot of the great advice I learned from this book will go into the campaign's design. Chandler focuses on businesses, but the advice in this book could apply to authors, artists, musicians and anyone else who has a niche to promote. Of all the internet marketing books I've read, Own Your Niche has been the most helpful and one that I will likely return to again and again for guidance.