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Book Description

March 28 2008 Design Book
Despite their at times negative connotation, why do consumers love packaging so much that it has turned into one of the essential conditions for commercial success? Beyond their logistic function of protection, packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and opening techniques that consumers will approve or reject. The 116 examples chosen in this book, be they minimalist or playful, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible. An index with contact information of the designers is enclosed.

Product Details

  • Hardcover: 383 pages
  • Publisher: DAAB MEDIA (March 28 2008)
  • Language: English
  • ISBN-10: 3937718591
  • ISBN-13: 978-3937718590
  • Product Dimensions: 23.3 x 17.7 x 3.6 cm
  • Shipping Weight: 1.4 Kg
  • Amazon Bestsellers Rank: #2,269,232 in Books (See Top 100 in Books)

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Amazon.com: 4.0 out of 5 stars  1 review
4.0 out of 5 stars It's a catalog book July 15 2009
By Parka - Published on Amazon.com
There are 116 examples in this book, over 384 pages. The product images take a page or two to themselves. That's one image per page, with a shot of different angle if the same product is on the next page.

This book is actually more of product package design. This means there are more pictures of the actually product itself than the merchandise packaging that's suppose to package the product.

The featured products are random. There are no captions other than the design firm contact information and the name of the product.

(Check out my Amazon profile for other books I've reviewed.)

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