- Hardcover: 208 pages
- Publisher: Rockport Publishers (Jun 1 2010)
- Language: English
- ISBN-10: 1592536034
- ISBN-13: 978-1592536030
- Product Dimensions: 26.3 x 22.3 x 2.2 cm
- Shipping Weight: 975 g
- Amazon Bestsellers Rank: #277,153 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
About the Author
Candace Ellicott and Sarah Roncarelli are the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario. Candace, as creative director, leads design projects and Sarah as lead strategist and writer articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work.
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5.0 out of 5 stars (1 customer review)
5.0 out of 5 stars
Love it!, Nov 29 2011
By Kelly - Published on Amazon.com
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This review is from: Packaging Essentials: 100 Design Principles for Creating Packages (Hardcover)
This book is a great visual resource for package design ideas - I often flip through it just for fun
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