Some say that having "good genes" is the only way to avoid stretch marks during pregnancy but I'd rather invest in a couple inexpensive moisturing products just in case then do absolutely nothing and hope for the best (then atleast I know I tried). For the record, the women in my family are known to have stretch marks during pregnancy and I have already gained 29 pounds throughout my own (currently I'm 30 weeks pregnant and I have absolutely no stretch marks, I will update this review after I give birth for the most accurate review). This is the routine I've created for myself:
After taking a shower in the morning, I apply Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks with Vitamin E and Shea Butter Women Body Lotion, 8.5 Ounce on my stomach, breasts, ribcage, hips, thighs, and butt (they say lotion absorbs into the skin the most right after taking a shower than at any other time throughout the day). Ive read many reviews in the past where women make the mistake of only applying cream on the stomach and then regret it because thier stomach looks great but everything else is covered with stretch marks. The main reason WHY I prefer this lotion in the morning compared to anything else is because its non-greasy, light, doesnt have a strong smell (not the most pleasant smell but not unbearable either), and is inexpensive. Skin sensitivity is heightened during pregnancy when in use, it does have a slight tingle to it but that just makes me feel as if it is working... I tried Bio-Oil but it took an extreme amount of time to absorb into my skin and it stained alot of my clothes, plus it didnt smell right (something you dont want to deal with if you are on your way to work or anywhere else...)
Right after I apply Palmers, I also add a couple drops of vitamin E oil and rub that in. Not the capsules, not a cream or a stick, but regular vitamin E oil that you can find through Amazon, your grocery store, a local health food store, or even a drugstore. I am aware that vitamin E is already included in the Palmers massage lotion for stretch marks, but I have a feeling that this is going to promote even more elasticity of the skin so a little extra can only help, not hurt.
At night before I go to bed I use the even more affordable Palmers Cocoa Butter Formula With Vitamin-E Smoothes Marks & Scars 3.5 oz. as an overnight cream (right on the back label it says "widely used to treat stretch marks, before and after pregnancy"). A little really does go a long way. It has a thick base to it but once its rubbed in, it melts on to the skin like butter. This is the formula that actually smells like cocoa. Again I add a couple drops of vitamin E oil and use circular motions as I massage it into the skin. I try not to put clothes back on (or atleast lift my shirt high up and wear my pants as low as possible if I do need to keep my clothes on) until it is completely absorbed into my skin, which does take a little longer because it is a thicker formula but this system has been working for the last 7 months so I definitely think its worth it.
Other than that, I try to stay hydrated by drinking alot of water and hope for the best :) I hope this review helps atleast one pregnant woman out there... let me know!