This Panasonic model is more expensive than some other brands, but, in my mind, it is better. The viewing angle is better. It has an ambiant light level sensor. It has manual controls on the side (if needed) (whereas other cheaper models work only with a remote). It has more input capacities in the back if you want to plug in other devices like a VCR, a DVD/Bluray player, a game console: HDMI (3X), RCA video and audio (1X), component video (1X), SD Card, USB, PC Input, and Digital Audio Output. All manufacturers seem to have gone back to 720p HD instead of 1080p to save on cost (they have kept 1080p for larger models), but they say the difference is not visible, and they are right, so don't worry about it. I save $100 buying it on Amazon.ca compared to a brick and mortar retailer. I paid $380 in February 2013, but now, I don't know why, it went up to $427, and you can buy it for $333US on Amazon.com, but they don't deliver this item in Canada.
To reply to Guy's comment, the same size of TV but Smart (i.e. with onscreen internet access) sells roughly for $200 more, if you want one.