From Library Journal
Using as analogy the scientific principle that energy follows the path of least resistance, the founder of the DMA seminars attempts an easily assimilated self-help book--a substantial revision of his 1984 best seller. He argues that just as wind moves around natural obstructions, seeking the path of least resistance, so do we attempt to move around the structures of our lives--getting by with as few hassles as possible. Fritz's advice is to modify the structures, enabling the creative energy within to flourish instead of dissipate. Initially, his focus is clear; but numerous citings of well-known psychologists and famous movers and shakers (Einstein, Henry Moore, etc.) grow tiresome as Fritz drones on, losing us in excess verbiage. Some valuable sections, but most will find this tedious. Not recommended.- Kevin M. Roddy, Oakland P.L., Cal.
Copyright 1989 Reed Business Information, Inc.
From the Publisher
I first became acquainted with this excellent book just about 10 years ago and its fresh approach to catalyzing creativity in step-by-step processes is still helpful and insightful. Fritz's psychological approach to his subject is particularly interesting and helpful in the way he quantifies and makes concrete the different "technologies for creating" he explains.
Executive Editor & Divisional Vice President