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"This hefty tome, a follow up to Phaidon's Sample (2005) takes on an almost impossible task: identifying the 100 most influential new designers of the moment. . .The book, presented in a printed Tyvek shoulder bag, offers something for everyone." - Publishers Weekly
"Which young designers will be the next global tastematers? New tome Pattern highlights 100 names currently shaping fashion." - Harpers Bazaar
"Of all the hefty fashion tomes that land with a thump in bookstores this time of year, the vanity monographs have nothing on a good survey of designers who matter. . .Pattern is the follow up to the 2005 Sample, a yearbook of fashion's new generation. . .Pattern reflects its moment. The majority of entrants work in the hot fashion capital of London. There are several of Asian descent, like Jason Wu and Alexander Wang of New York and Xander Zhou of Beijing, but only one, Noritaka Tatehana, from Japan. Showing how quickly fashion changes, there were 15 from Japan in Sample." - Eric Wilson, The New York Times
"Kudos for Phaidon's newest book Pattern -- 10 curators from around the world describe a groundbreaking generation of the most courageous fashion designers. I especially admire those designers whose creativity is combined with sound business acumen." - Adrienne Vittadini, fashion designer
"I love this book. Pattern saves me from having to search a ton of uber-cool websites and blogs to final all the new, cool, edgy and emerging designers around the world. It's a great resource and edited by credible, interesting curators." - Fern Mallis, former Executive Director of the Council of Fashion Designers America
"Phaidon has done it again. . .fashion lovers will devour this hefty four-hundred page book. This is a gorgeous book. . .exactly what you need on your coffee table." - Beso.com
"Pattern features established designers, well-known emerging labels, and proper newbies. The designers' diverse aesthetics, techniques and outlooks are presented via detailed introductions, backstage, campaign and editorial photographs, and never-before-seen sketches, all of which serve to give readers an in-depth understanding of their work." - Katherine Zarella, Style.com
"Covering one hundred designs from the known to the unknown, 10 fashion forces, including Tavi Gevinson, Yasmin Sewell, and the people behind SHOWstudio curate design talent worth talk about. Plus, the hefty book comes with a matching tote-bag carrying case." - FLARE
10 Curators Imran Amed (London/New York) is a fashion business writer, editor and entrepreneur, and is founder and editor of the website The Business of Fashion. Tavi Gevinson (Chicago) is an American fashion blogger who started her blog Style Rookie in 2008 at age 11. Gert Jonkers & Jop van Bennekom (Amsterdam) are the creators and editors of men's magazine Fantastic Man. Tim Lim (Shanghai) is a stylist and fashion editor and currently the Group Fashion Director at Modern Media. Preen (London) is the fashion label of designers Justin Thornton and Thea Bregazzi, which has garnered international acclaim for its structural sophistication and pared back opulence. Yasmin Sewell (London) is a fashion retail consultant, creative advisor for fashion brands and most recently the Chief Creative Consultant for Liberty of London. SHOWstudio (London) is a groundbreaking fashion and photography website that under the guidance of founder Nick Knight continues to redefine the representation of fashion online. Keegan Singh (New York) is a fashion stylist whose work regularly appears in publications including American Vogue, Love, Purple and Interview. Heather Sproat (London) is a senior lecturer in fashion at Central Saint Martins College of Art & Design. A.F. Vandevorst (Antwerp) is the fashion label of designers An Vandevorst and Filip Arickx, celebrated for its elegantly intellectual take on femininity and rich palette of influences.