Paul Rand: Conversations with Students [Paperback]

Michael Kroeger (Author)

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Product Details

Paperback: 96 pages
Publisher: Princeton; 1 edition (Dec 13 2007)
Language: English
ISBN-10: 1568987250
ISBN-13: 978-1568987255
Product Dimensions: 20.4 x 15.5 x 0.7 cm
Shipping Weight: 136 g
Amazon Bestsellers Rank: #448,016 in Books (See Top 100 in Books)

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Product Description

Insights from Paul Rand, originator of the Swiss Style of graphic design, are revealed in his own words. Known for his logo designs, including IBM and ABC, Rand injected his one-of-a-kind style into the potentially mundane aesthetics of corporate identities. In 1995, one year before Rand's death, Michael Kroeger conducted an interview and classroom discussion with Rand. This book is the result of that process.

About the Author

MICHAEL KROEGER (Cincinnati, Ohio) is a professional designer and a professor at the College of Mount St. Joseph.

Inside This Book (Learn More)

First Sentence
"Design is relationships. Read the first page

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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Amazon.com: 4.6 out of 5 stars (5 customer reviews)

4 of 4 people found the following review helpful

5.0 out of 5 stars Excellent., Feb 17 2008

By Glenn Sakamoto - Published on Amazon.com

This review is from: Paul Rand: Conversations with Students (Paperback)

A wonderful paperback essential for any Paul Rand student. And by student, I mean one who appreciates, admires, and learns from one of the greatest designers of the 20th century. This book begins where other Rand books leave off by giving us a personal, endearing (and sometimes cantankerous) perspective of Mr. Rand. Short but, oh so sweet - highly recommended!

3 of 3 people found the following review helpful

5.0 out of 5 stars Bibliography, Dec 21 2009

By Michael J. Kroeger - Published on Amazon.com

This review is from: Paul Rand: Conversations with Students (Paperback)

All bibliography notations are from my personal collection of books. Mr. Rand did not collaborate on the book list. Michael Kroeger, MFA

3 of 4 people found the following review helpful

3.0 out of 5 stars a little bit, Sep 10 2008

By Kurt Hoffman "supine" - Published on Amazon.com

This review is from: Paul Rand: Conversations with Students (Paperback)

I picked this up in part because the little book is so prettily designed, and because it seemed to be a small, easily digestible intro to Paul Rand.

The centerpiece of the book is a couple of Q&A's with Rand on the topic of how to teach graphic design. They present a glimpse of his contentious personality and a few of his ideas.

There are a few brief essays at the end of the book by former students of his, which add a touch of first person reminiscence about the man.

Finally there is a useful list of recommended reading about design, typography and art. It is unclear which books were recommended by Rand in his classes and which were separately compiled by the editor, Michael Kroege, the list seems to contain both.

Well, i think I got what I paid for -- I never stopped thinking the book was pretty. Kroege makes the most of a couple of brief interviews, illuminating points with graphic examples.

› Go to Amazon.com to see all 5 reviews 4.6 out of 5 stars