- Paperback: 200 pages
- Publisher: University of Maryland Baltimore County, Cent (July 1 2003)
- Language: English
- ISBN-10: 1890761036
- ISBN-13: 978-1890761035
- Product Dimensions: 23.1 x 15.9 x 3 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #439,907 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Paul Rand (1914-1996) was a pioneer of American graphic design who arrived at his own distinctive visual language via the influence of European avant-garde movements like Cubism, Constructivism and De Stijl. As an art director, teacher, writer, and design consultant for leading companies (including ABC and UPS) he was a major force for designers, educators, and students worldwide. Much has been written about Rand, but most of it has been biographical work. Paul Rand: Modernist Designer features a wide range of critical inquiry into Rand's workseeking to place his contributions within the context of the artistic, design, architectural, and technological developments of the 20th century.
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Most helpful customer reviews
5.0 out of 5 stars
Paul Rand: Modernist Designer,
By
This review is from: Paul Rand: Modernist Designer (Paperback)
After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design. Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known. Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (5 customer reviews) 4 of 4 people found the following review helpful
5.0 out of 5 stars
Modernist Design,
By Joseph King - Published on Amazon.com
This review is from: Paul Rand: Modernist Designer (Paperback)
This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference.This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand. 4 of 4 people found the following review helpful
5.0 out of 5 stars
Paul Rand: Modernist Designer,
By Maurice Rampone "Typographer" - Published on Amazon.com
This review is from: Paul Rand: Modernist Designer (Paperback)
After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design. Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known. Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
5.0 out of 5 stars
A Must Have!,
By R. Infuso - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Paul Rand: Modernist Designer (Paperback)
First half of book dedicated to interviews with people who met and worked with Paul Rand, as well as interviews with Rand himself. Second half of book dedicated to his artwork. Tons of info on his methods, his art, his humor and his personal life. A must have for anyone who loves Paul Rand.
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