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Perfect Store: Inside Ebay
  

Perfect Store: Inside Ebay [School & Library Binding]

Adam Cohen
4.1 out of 5 stars  See all reviews (48 customer reviews)
Price: CDN$ 28.42 & this item ships for FREE with Super Saver Shipping. Details
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In the short but wild history of the Internet, few companies have developed such an ideal approach to utilizing the uniqueness of the medium for business as eBay--hence the title of Adam Cohen's colorful and insightful corporate biography The Perfect Store. Cohen, chief technology writer for Time magazine before joining The New York Times' editorial board, is the only journalist to receive complete cooperation from the company for such a project, and the combination of access and experience leads to a well-researched and well-written tale capturing the essence of this online auction-house phenomenon. In the process, Cohen reveals how the pioneering site first developed into a vibrant virtual community, then a cultural icon and a model for Web-based commerce that reported revenue of $749 million in 2001.

From its beginnings as a hobby site on a Silicon Valley PC, to its maturation as a real company under the burgeoning fiscal pressures of cyberspace, to its present status as one of the few original e-business practitioners to survive the dot.com implosion, eBay has always been part of the crowd while managing to stand out from it. Cohen helps us understand why by taking us inside the heads of major players like Pierre Omidyar, the cofounder who imbued his site with a Libertarian philosophy responsible for its heart and soul, and Meg Whitman, the seasoned manager who brought business savvy and a Harvard MBA to its roller-coaster world. What helps make the book so readable and informative, though, are Cohen's accompanying observations of the many other people and events that also helped eBay develop its trademark direction and characteristic personality: the company that formulated its distinctive logo, the Kansas City clothing-iron collectors whose pastime was transformed by the upstart Web site, the quirky listings that generated controversy (and publicity) like the one in 1999 for a "fully functional kidney," even detractors who decry its big-business underpinnings. Fans of the site, along with students of the online world in general, will find Cohen's account both instructive and enjoyable. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

This book's huge cast of supporting characters is considerably more interesting than its nominal stars, eBay's founders and senior management. To some extent that's unavoidable. How can anyone be more colorful than the Elvis aficionados and bubble-wrap entrepreneurs that inhabit eBay's virtual landscape? Yet readers may wish for a little more meat to the descriptions of those who built eBay into the leading online auction site. Cofounder Jeff Skoll and CEO Meg Whitman, MBAs from Stanford and Harvard, never come across as anything but one-dimensional. The most refreshing detail about Pierre Omidyar, eBay's other cofounder, is that before making his billions in the company's IPO he always knocked off work after eight hours. Unfortunately, with Omidyar the book descends into the usual hagiography of high-tech entrepreneurs. Cohen, a New York Times editorial board member and former technology reporter for Time, is much more evenhanded toward the hordes of eBay loyalists and more than a few detractors. Their zeal supports his claim that part of the company's market dominance is based on a sense of community. The company has carefully cultivated this perception, one of the book's most fascinating revelations. In the early days, staffers routinely sounded off on the site's bulletin boards using pseudonyms, even denying that they worked for eBay when asked. Cohen's quality of writing and research is above average for a high-tech tome. One wonders, however, if his insider access he claims to be the first journalist to be granted this at eBay makes him a little too nice to the principals.
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Pierre Omidyar was born in Paris in 1967 to a French-Iranian family that placed a premium on intellectual pursuits. Read the first page
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Front Cover | Copyright | Excerpt | Index | Back Cover
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Customer Reviews

48 Reviews
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4.1 out of 5 stars (48 customer reviews)
 
 
 
 
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5.0 out of 5 stars An epic journey from a dream to reality, Mar 29 2004
By 
UniversityShout.com (Vancouver, B.C Canada) - See all my reviews
Upon finishing this book I was amazed at the detail Adam Cohen presented to readers about the real inside of eBay. The book travels through time playing on various aspects of the company and reasons to why it became and still is one of the world's most admired and successful companies. Sure, eBay has changed the marketplace as we know it and sure it has affected many lives. But the key element in this story is that one guy's vision of a community, free from obstructing walls, became a reality - something many .com companies failed to achieve. A wonderful read...highly recommended for all!
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5.0 out of 5 stars Surprisingly fascinating, Jan 10 2004
By 
Katy D07 (WI United States) - See all my reviews
As a frequent user of eBay, I always wondered little things like how the site came to be and why is it called eBay... This book answers those questions. While reading this I was fascinated about how eBay has influenced so many things outside of the internet. The book details the humble beginnings of eBay by one person and his ideals. Along the way it shares stories about the sometimes quirky personalities that have helped make eBay the powerhouse that it is today. It also chronicles the whole dot com era and mentions other players such as Amazon and Yahoo. The book is surprisingly interesting. I don't usually read "business" books but this one I finished in 2 days. I would highly recommend this if you are interested in eBay, the internet, or the internet's influence on everyday life.
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5.0 out of 5 stars Fascinating account of one of the few successful dotcoms, Oct 18 2003
When Adam Cohen set out to chronicle of eBay, he probably did not realize that it would ultimately leave so many other dotcom businesses in its wake. This book is a thoroughly enjoyable account of all the quirky characters who built eBay into an empire, as well as a company that survived the dot-com bust. From the community of people who buy and sell on eBay -- and sometimes wind up getting married in the process -- to the site's enigmatic founder Pierre Obidymar, Cohen's book presents the story of a business that is not just successful but has upset all the traditional business models, became a highly fun place to work -- and extremely interesting to read about. I'd also recommend Andrea Orr's Meeting, Mating and Cheating --- for another fascinating account of a thriving Internet business. This book is about the Internet dating industry and how it has profited from loneliness and infidelity. Another fascinating read.
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