In Perfecting Your Pitch, Nancy Michaels demonstrates step-by-step how to close the deal of a lifetime by making the pitch of a lifetime. Her 10 proven strategies show readers how to execute their pitch by following each phase of new business development: preparation, presentation, and post-pitch follow-up. Perfecting Your Pitch offers inspiring stories, real-life examples, and proven strategies in each phase of business development. It breaks down the process of building business into easy steps, including: Before: * Identifying ideal prospects. * Reaching top-level people within a prospect's company. * Seeing and being seen in the prospect's network. * Cultivating relationships with potential allies. During: * Showcasing your expertise. * Submitting an outstanding proposal. * Anticipating questions and concerns. After: * Persistently following-up with prospects while maintaining their respect. * Applying creative marketing in all areas. * Turning all clients into advocates (taking the testimonial one giant step forward).