Permission Based E-mail Marketing: Amazon.ca: Kim Macpherson: Books

Product Description

Book Description

To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works.

In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways ""opt in"" (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace.

Inside This Book (Learn More)

First Sentence
For direct response marketing, there is no faster, cheaper, or more effective current venue to reach your top prospects than e-mail. Read the first page

Explore More
Concordance

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

14 Reviews

5 star:		(11)
4 star:		(1)
3 star:		(2)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.6 out of 5 stars (14 customer reviews)

Share your thoughts with other customers:

Create your own review

Most helpful customer reviews

3.0 out of 5 stars Kim **NOW is the perfect time to revise your book**, Jun 26 2004

By A Customer

This review is from: Permission Based E-mail Marketing (Paperback)

Time passes and this book now needs to be revised. The
M/s Mac Pherson gives you all the skills you need to
get to the place you should have been two years ago.

For example no mention is made of autoreponders. Today
almost all permission based systems now make use of
autoresponders as an efficient method that ensures
quick replies to new leads and immediately delivers
that special offer, white paper etc.

Also it is rather quaint that there seems to be no
web page associated with the book. A place to log on
to give my permission for the author to send me her
newsletter and receive a personal email from Kim
promoting her new book or on line web conference.

Although squarely based on permission marketing the
word SPAM is treated more as a sick relative rather
than the final attack of an infinity of verbal locusts
hatched for a world without meaning.

Kim, It's time to hide from the family again and
write an all NEW edition on How to do it right today.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

4.0 out of 5 stars Well Done, Mar 20 2004

By

Ivy Beider (Boston) - See all my reviews

This review is from: Permission Based E-mail Marketing (Paperback)

I love this book. Email marketing is an important technique to get more traffic. Now with spamming and more spamming, it makes you nervous about doing it. This book spells out the techniques to do it safely and effectively. On the downside, some of the details are not necessary.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

5.0 out of 5 stars Excellent guide to e-mail marketing, April 23 2002

By

D. Aguilera (Alachua, FL United States) - See all my reviews
(REAL NAME)

This review is from: Permission Based E-mail Marketing (Paperback)

I found Kim MacPherson's book to be a true step by step guide to e-mail marketing worth many times the price I paid for it. She demistified the entire process of e-mail marketing for me. I highly recommend this book to anyone interested in developing and executing an effective e-mail campaign.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse

Share your thoughts with other customers: Create your own review

› See all 14 customer reviews on Amazon.ca

Want to see more reviews on this item?

› Go to Amazon.com to see all 15 reviews 4.6 out of 5 stars

Most recent customer reviews

5.0 out of 5 stars Great book on e-mail marketing campaigns
Kim MacPherson's book on e-mail marketing is a really good read. This book, along with Seth Godin's Permission Marketing are quite similar and both are very easy to read. Read more

Published on Feb 28 2002 by Dan E. Ross

5.0 out of 5 stars Excellent reference!
Kim did a wonderful job, this book is an execellent email marketing guidance for both beginners and pros! Hope Kim will write another book on email marketing soon.

Published on Dec 19 2001 by jpuon