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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Seth Godin
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes... Read More

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