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A professor of management at the Rochester Institute of Technology, DuBrin has written more than 20 books, several of which have become standard textbooks, in the fields of organizational behavior, business psychology, and interpersonal relations. He now investigates the little-considered factor of personal magnetism or charisma and how it affects both personal and professional success. Although warning that personal magnetism is not a substitute for talent or skill, DuBrin still argues that it "supplements and multiplies the effectiveness of other success factors," and he explains that those in possession of the trait are often the ones who escape being downsized or close more sales. He also suggests that we all have some degree of magnetism and advises how further to develop it. DuBrin investigates the speech patterns of charismatic leaders, encourages emotional expressiveness, provides tips on extraverbal communication, describes how to form or strengthen emotional bonds with others, recommends the use of humor, and explains how to use "neurolinguistic programming." David Rouse
ANDREW J. DUBRIN (Rochester, NY) is a professor of management at the Rochester Institute of Technology. He has 40 years' experience in the psychology of business, and has written several textbooks and dozens of articles on the subject.