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Product Description
Product Description
At thirty, Arlene Dickinson found herself stranded. Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC TV hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion, as she explains with wit and unusual candour in this, her first book.
Blending her own frank and highly entertaining stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks. Anyone, she believes, can be persuasive—just look how good we are at persuading ourselves we can’t do things. Using the tricks of her trade and insights from her own fascinating experiences with some of Canada’s leading companies, Dickinson explains how to master the art of persuasion, without an M.B.A., to achieve maximum success in business—and in life.
About the Author
ARLENE DICKINSON is a judge on the hit CBC TV show Dragons’ Den. Ranked as one of PROFIT Magazine’s Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one of the largest independent agencies in Canada. (It’s repeatedly recognized as one of the 50 Best Managed Companies in Canada.) A mother of four, Dickinson is a recipient of the prestigious Pinnacle Award for Entrepreneurial Excellence and has been named one of Chatelaine’s Top 100 Women Business Owners and one of msn.ca’s top female entrepreneurs in the world. She has also been inducted into Canada’s Most Powerful Women Top 100 Hall of Fame.
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Most helpful customer reviews
7 of 7 people found the following review helpful
4.0 out of 5 stars
INSPIRATIONAL!!,
By
This review is from: Persuasion (Hardcover)
Evolution of a human being. Started from nothing and became something. I LOVE IT!! I loved reading her life story. This book showed me how hard Arlene actually had to work to get where she is. Most people that want to be rich expect it to be handed to them. This book is some what of self help book, however it is interesting to read how Arlene puts her spin on subjects/situations, and lessons learned. Arlene is a intelligent beautiful, attractive woman inside and out and a great contributor to the world, Canadian history, and society.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Like she is chatting directly at me...,
This review is from: Persuasion (Hardcover)
Arlene wrote an amazing book, written in real words to real people. This book is not a bunch of business mumbo jumbo, but a guide to lifestyle change.I am not an avid reader, but this book has me on the edge of my seat, wanting to read more and learn more. And I can think of at least 3 people close to me who could really use a boost out of their individual black hole (I am a thrifty girl, but can't wait to send them all a copy of this book). As for me, this book has come at a point where I feel trapped in my own black hole. I know I have the tools to build happiness, and I am quickly learning how to PERSUADE myself that I will be ok with the decisions I make. I'm excited, I'm energize, and I'm so happy to have bought Persuasion.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Hated to put it down,
This review is from: Persuasion (Hardcover)
An entertaining combination of self-help and business advice with an interesting personal story. Arlene Dickinson gives great advice on the art of negotiating while sharing her candid personal journey toward success. I truly enjoyed it!Nadja Piatka [...]
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