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Persuasion [Hardcover]

Arlene Dickinson
4.3 out of 5 stars  See all reviews (23 customer reviews)
List Price: CDN$ 32.99
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Book Description

Sept. 2 2011

At work, at home, and everywhere in between, we need to persuade others every day. To give us a job. To award us the account. To give us the first available appointment. Problem is, no one ever taught us how to persuade. Until now.

At thirty-one, Arlene Dickinson was going nowhere, fast. Recently divorced, she had a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

Persuasion has become a dirty word—all snake oil and high-pressure tactics. But Arlene argues that true persuasion is about connecting, not conning. It’s about cultivating authenticity, honesty and reciprocity in every relationship so you not only get what you want, but achieve an outcome that works for everyone. She’ll show you how nothing can replace proper preparation, how a great pitch involves far more listening than talking, and how the art of storytelling is crucial to convincing others that you understand the bigger picture—and that your way is the right way.

Anyone can be persuasive—but that process begins with persuading yourself of your own potential. Mastering the art of principled persuasion changed Arlene Dickinson’s life, both personally and as a professional marketer. Let her show you how it can change yours, too.

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Persuasion + Decisions: Making the Right Decisions, Righting the Wrong Ones + Redefining Success: Still Making Mistakes
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Product Description

About the Author

ARLENE DICKINSON is a judge on the hit CBC TV show Dragons’ Den. Ranked as one of PROFIT Magazine’s Top 100 Women Entrepreneurs for seven years running, she is considered one of the most powerful female business leaders in Canada. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one of the largest independent agencies in Canada. (It’s repeatedly recognized as one of the 50 Best Managed Companies in Canada.) A mother of four, Dickinson is a recipient of the prestigious Pinnacle Award for Entrepreneurial Excellence and has been named one of Chatelaine’s Top 100 Women Business Owners and one of’s top female entrepreneurs in the world. She has also been inducted into Canada’s Most Powerful Women Top 100 Hall of Fame.

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Customer Reviews

Most helpful customer reviews
13 of 13 people found the following review helpful
4.0 out of 5 stars INSPIRATIONAL!! Nov. 8 2011
By Mike
Format:Hardcover|Verified Purchase
Evolution of a human being. Started from nothing and became something. I LOVE IT!! I loved reading her life story. This book showed me how hard Arlene actually had to work to get where she is. Most people that want to be rich expect it to be handed to them. This book is some what of self help book, however it is interesting to read how Arlene puts her spin on subjects/situations, and lessons learned. Arlene is a intelligent beautiful, attractive woman inside and out and a great contributor to the world, Canadian history, and society.
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6 of 6 people found the following review helpful
5.0 out of 5 stars This book will help businesses succeed! Dec 26 2011
I received this book as a Christmas gift and enjoyed reading it from cover to cover in 24 hours! The book was full of strategies any leader, entrepreneur, business owner and marketing professional could put into practice immediately. Arlene eloquently captured the importance of basic business principles such as trust, authenticity, reciprocity and relationship.

Through Arlene's story and business experience she openly shares some of the challenges she overcame, mistakes she made, and lessons learned along the way. These were incredibly valuable as Arlene identified what many entrepreneurs are thinking or feeling, but are unlikely to seek help so therefore go through business and challenges alone. thank you Arlene for capturing the discussions that matter and need to happen.

There is a quote that there are clues left by successful people. Arelene is a great example of a successful business woman and community member, the clues she leaves are in the form of practical tips and actions.

Businesses who apply Arlene's human approach to business will be well served!

Charmaine Hammond
Author, Professional Speaker,[[ASIN:0983604509 Toby, the Pet Therapy Dog, and His Hospital Friends
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3 of 3 people found the following review helpful
4.0 out of 5 stars Great Book. Oct. 8 2012
Format:Hardcover|Verified Purchase
I really enjoyed this book. If you want to make changes in the way you approach situations in your work and personal life this could be the book for you. The only thing you need is an open mind and a willingness to really follow Arlene's suggestions. Being a fan of Dragons Den I could hear her speaking through the book in the same language she uses on The Den. She is truly a person with integrity and passion both in business and life. I would recommend it to anyone that is looking for a blueprint for personal growth.
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3 of 3 people found the following review helpful
By Spitz
Format:Hardcover|Verified Purchase
Clear and simple read. From the heart, her own experiences. Well structured from learning how to figure out who you are to serving a pitch.
Works for me, I coach cross country skiing. There are a lot of similar challenges in sport and business. Highly recommended to read for coaches who feel they need to get ideas across athletes and other coaches.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Common sense and light book Nov. 9 2013
By Katrin
Format:Paperback|Verified Purchase
A very light and pleasant read. Good for someone young entering the world of business. Are you going to learn the art of persuasion.... No.
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2 of 2 people found the following review helpful
5.0 out of 5 stars WOW what an excellent book! April 12 2012
By S.A.SK.
Format:Hardcover|Verified Purchase
I found this book hard to put down, as I'd expected would be the case. Arlene Dickinson writes how she speaks,& how she presents herself on "The Dragon's Den," and that makes for a captivating audience. I am not a business woman, but found her angle of using this book's title "Persuasion" in everyday aspects of my life quite meaningful & relatable (& ethical). How can you not admire her approach & attitude to life & business? She is interesting, inspirational & honorable! I am so glad I bought this book, it was so enjoyable to read.{I would be interested to know who sells more books, Arlene Dickinson, or Kevin O'Leary(?!)}.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Like she is chatting directly at me... Jan. 20 2012
Arlene wrote an amazing book, written in real words to real people. This book is not a bunch of business mumbo jumbo, but a guide to lifestyle change.

I am not an avid reader, but this book has me on the edge of my seat, wanting to read more and learn more. And I can think of at least 3 people close to me who could really use a boost out of their individual black hole (I am a thrifty girl, but can't wait to send them all a copy of this book).

As for me, this book has come at a point where I feel trapped in my own black hole. I know I have the tools to build happiness, and I am quickly learning how to PERSUADE myself that I will be ok with the decisions I make.

I'm excited, I'm energize, and I'm so happy to have bought Persuasion.
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1 of 1 people found the following review helpful
4.0 out of 5 stars To read and re-read ! Aug. 9 2012
Persuasion is an easy read with a lot of real-life examples. There is something to take away from this book, whoever your are and whatever the field you work in. Arlene Dickinson teaches us that persuasion is about being authentic, not about deceiving others. She shows us how to approach situations and people to have win-win results with the best possible outcome.
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Most recent customer reviews
5.0 out of 5 stars Five Stars
Published 1 month ago by Punksual
5.0 out of 5 stars Awesome Book
The book is awesome used some of the her teckniques and I find it works! Would recommend this book to friends and coworkers
Published 5 months ago by Robert Tookooe
5.0 out of 5 stars persuasion
bought this book for my wife because she's in business. My wife tells me its a good book and has confirmed her own beliefs in her successful business. Read more
Published 7 months ago by Rene J. W. Shank
5.0 out of 5 stars excellent coaching on life lessons
I have become aware of my self limiting factors. I am starting on a new business venture the words in Persuasion have validated the importance of authenticity, perseverence and... Read more
Published 7 months ago by Wendy
5.0 out of 5 stars For every millenial who needs a break
This next week will make or break my life. The past three years of my career (which represents my start) has been a rollercoaster ride. Read more
Published 8 months ago by Amazon Customer
3.0 out of 5 stars inspiring
Arlene Dickinson shows he keen business sense in this book, but more importantly she shows her human side, her understanding of people and how to treat them in order to have... Read more
Published 10 months ago by David Oickle
5.0 out of 5 stars Very inspirational
This is the one book I like to recommend above all other books.

Arlene acts as a beacon. By being visible on TV, we may relate to her and her story, as it is written in... Read more
Published 18 months ago by André T.
4.0 out of 5 stars Enjoyable
I enjoy her style and complete lack of arrogance as she explains some of her tried and true self help techniques. Read more
Published 23 months ago by Vintage Kerry
5.0 out of 5 stars Love this Book
Loved this book! great adice not only for business but in everyday living when dealing with people!
Very down to earth, easy to understand.
Published 23 months ago by jennifer hildebrand
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