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Persuasion [Paperback]

James Borg

Price: CDN$ 39.50 & FREE Shipping. Details
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There is a newer edition of this item:
Persuasion 4th edn: The art of influencing people (4th Edition) Persuasion 4th edn: The art of influencing people (4th Edition)
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Book Description

July 14 2010 0273734164 978-0273734161 3

It pays to be persuasive.


From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.


Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.


Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life. 

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From the Back Cover

Ever wondered what it’s like to get people to do whatever you want, whenever you want?

We all know people who are incredibly persuasive. With effortless charm, they manage to gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion and you can learn it too.

Based on many years of analysing the behaviours and mindsets of the most persuasive people around, this new and fully updated edition of James Borg’s Persuasion will give you the magic formula to mastering the power of persuasion – the ultimate way to achieve success in work and life.


'Persuaded? We were. Buy it.’

Management Today magazine (voted ‘Best of its Kind’)


'This is a handy, readable guide ... the author persuaded me to review this book. Damn, he is good.’

Jeremy Vine, The Times


'An indispensable handbook for all of us who need to get other people to do what we want.’

Sir Antony Jay, co-creator and writer of BBC’s Yes Minister

About the Author

James Borg is a practising work psychologist and business consultant. He became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. He reveals in Persuasion that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.

Inside This Book (Learn More)
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.2 out of 5 stars  4 reviews
6 of 8 people found the following review helpful
4.0 out of 5 stars Tremendously interesting and pretty instructive book! Dec 27 2004
By Branislav Rabotic - Published on Amazon.com
This is a practical, readable and most of all tremendously interesting book from the field of communication skills and inter-personal relationships. Though it is written for general public and intended to facilitate our professional and personal face-to-face relationships, it can be extremely helpful for `business people' and all those dealing with other individuals or groups, such as tourist guides and interpreters. In the latter case, they will find the book instructive on how to carry out presentations and manage their groups more effectively.

The book describes various skills of controlling the audience's attention, among other topics. You can learn how to recognize (in)visible signs of a breakdown of attention of your audience, to `read' the body language of people in your tour groups, and to generally win more attention while guiding. You'll find here how to pick up signals as to how you are coming across, retrieve the situation if somebody is resistant, choose the right words to get results in any situation, and more.

The text of this book is written in a charming way with a lot of examples from everyday life, given in special 'boxes'. Each chapter is followed by a small test, so the reader can check out his understanding of the subject. Even though you might think of yourself as a persuasive professional, there is always enough space for further improvements. James Borg's book is here to help you in that direction, and not only in your professional milieu.

This review refers to the paperback edition, published in October 2004. At the moment, it is available from Amazon.co.uk
5.0 out of 5 stars Another Great Book on Persuasion Dec 18 2012
By Alec Berg - Published on Amazon.com
I really liked this book. Lots of very useful information on persuasion. If you are already familiar with persuasion techniques this book might not be for you. The author covers:
* Empathy
* Listening
* Body Language
* Memory
* Which Words to Use
* Telephone Skills
* Negotiating
* Dealing with Difficult People
* Dealing with Different types of Personalities
1 of 2 people found the following review helpful
3.0 out of 5 stars Good Overview of Persuation Oct. 30 2007
By K. Scott Proctor - Published on Amazon.com
James Borg offers an overview of the art of persuasion in this good book. The book offers a good balance of important ideas and straightforward presentation.

In a more general sense, this book serves as a good starting point for more thorough reading on topics addressed in this book.

I recommend this as a primer for those interested in the art of persuasion. It should serve as a good reference base for learning about this important topic.
8 of 14 people found the following review helpful
1.0 out of 5 stars A Complete Lemon Sept. 13 2005
By Karl - Published on Amazon.com
1. If you already know a little about presentation skills:

This is the only book I've ever seen where the author claims that people pay maximum attention in the **middle** of a presentation, and least attention at the beginning and the end.

The rest of the content is of a similar quality.

2. If you are a newcomer to presentation skills:

Based on numerous studies of such things as "primacy and recency" (what was said first, and what was said most recently), it is generally acknowledged that people tend to pay most attention at the beginning of a standard presentation, nearly as much at the end, and least in the middle.

According to this book, however, and with no hint of an explanation or supporting evidence, the exact opposite is true.

The rest of the content is of a similar quality.

It is possible, of course, that I have misunderstood the author's intended message - in which case I guess that simply demonstrates that the explanations in the book are even worse than I thought they are.

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