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"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003
Defines an emerging field that studies the overlap of computers and persuasionSee all Product Description
The approach of this book is interesting, but frequent technology references and examples from the 90's tend to diminish this books sense of relevancyPublished 22 months ago by Nolan Sontag
Over the last five years I've read several web design and technology books but none compare to this exceptional publication. Read morePublished on April 1 2003 by Luis
Extremely well written, easy to grasp, and absolutely mesmerizing. Read this book to learn about this new discipline, and to change the way you view the world of computers. Read morePublished on March 16 2003 by Eric Martin
THis is a very good book on a very exciting topic that may help anybody involved in a design project think about its product in a different way. Read morePublished on March 12 2003 by 2pasc
This is a landmark book. Yes, it's easy to read and engaging (I expect that from any good book). But BJ Fogg's book goes farther than being just a "good book. Read morePublished on March 9 2003
BJ Fogg's book made me smarter. For me that's the bottom line: how much did I learn? Well, a lot! I now view computing technology in a new way, and I feel like I have a sense of... Read morePublished on March 5 2003
I found this book to be very intellectually stimulating and informative. It is very obvious that Dr. Fogg has put alot of thought into his research and findings. Dr. Read morePublished on March 4 2003 by Linda F. Phillips