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Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles [Hardcover]

Allan Petretti
2.9 out of 5 stars  See all reviews (8 customer reviews)
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Book Description

Dec 19 2008 Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia
The World's Greatest Coca-Cola Reference Guide

Now in its 11th Edition, Petretti's Coca-Cola Collectibles Price Guide is the one resource that legions of collectors have turned to as their definitive source for identifying and valuing nearly a century of treasures.

This expanded and updated edition—four years in the making—is the best volume yet. In addition to current collector values, descriptions and photos for thousands of items, this edition contains more than twice as much color as in the past—160 color plates in all—loaded with crisp clear photos of the most-desirable Coca-Cola collectibles.

New and expanded color sections feature trays, calendars, bottles, the "Diamond Design" from the 1960s and much more. New guidelines for grading and evaluating items, along with a variety of resources to help both new and experienced collectors, will prove invaluable. This new volume is truly the ultimate resource for answering your Coca-Cola collecting questions.

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Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles + The Encyclopedia of Coca-Cola®Trays
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
2.0 out of 5 stars Fed Up With This One, Too Oct. 3 2003
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:
1) The back index is as bad as they come. Totally incomplete.
2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.
3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.
4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything <heavy sigh>.
The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.
I much prefer Wilsons' guide over this one.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Great resource, but are the prices realistic? Nov. 17 2003
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.
I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Too Much HYPE ! June 27 2003
A lot of pictures. Prices that reflect nothing on reality. Not one Cleveland Electric Neon Clock. Not one American Time Clock. I have 3 originals hanging in front of me. Missing some of the major buttons. Typical collectors book. Pictures of everything that's out there, except the rare items you buy these books to find out about. Total dissapointment. I have stacks of collector books that have proven useless. There all written by the "authority" on the subject on hand. I think this explains the ... in collecting and the stacks of used books available. If you're going to make a "Know It All" book, than you better know at least %90. Monster let down.
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2.0 out of 5 stars Great coverage - but shame-on Allan's pricing... July 5 2001
By A Customer
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.
I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...
I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.
Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.
I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items.
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