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Product Details
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Product Description
Product Description
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
- Is advertising right for me?
- How do I build a killer portfolio?
- How do I get an interview with the elusive creative director?
- Should I accept an unpaid internship?
- How do I find the right partner?
- How do I beat creative block?
- How do I avoid burnout?
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
From the Back Cover
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
- Is advertising right for me?
- How do I build a killer portfolio?
- How do I get an interview with the elusive creative director?
- Should I accept an unpaid internship?
- How do I find the right partner?
- How do I beat creative block?
- How do I avoid burnout?
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Inside This Book
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First Sentence
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Could there be a more inferior title? Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Decent,
This review is from: Pick Me: Breaking Into Advertising and Staying There (Paperback)
This book is more or less a compilation of their AskJancy column from the website ihaveanidea.The book packs enough information, and answers enough questions. There is a lot of information on how to stay in advertising within this book. The author's answer questions such as what to do if you have a disagreement with your AD/CW/CD etc. As someone just starting out myself, I found this book to be a little discouraging. I know advertising can be a tough field to get into (hence I purchased this book for tips), however this book made it feel like the only route to get into the field is by going to one of the top ad schools in the U.S. and by interning at one of the top ad agencies in the world.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.4 out of 5 stars (11 customer reviews) 17 of 21 people found the following review helpful
5.0 out of 5 stars
What a great book.,
By Luke Sullivan - Published on Amazon.com
This review is from: Pick Me: Breaking Into Advertising and Staying There (Paperback)
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
5 of 5 people found the following review helpful
2.0 out of 5 stars
Lots of good advices but...,
By Marie-Ève - Published on Amazon.com
This review is from: Pick Me: Breaking Into Advertising and Staying There (Paperback)
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
4 of 4 people found the following review helpful
5.0 out of 5 stars
Has all the answers any junior creative could ask,
By ThisGuy - Published on Amazon.com
This review is from: Pick Me: Breaking Into Advertising and Staying There (Paperback)
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
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