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Pick Me: Breaking Into Advertising and Staying There [Paperback]

Nancy Vonk , Janet Kestin
3.7 out of 5 stars  See all reviews (3 customer reviews)
List Price: CDN$ 25.99
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Book Description

Sept. 2 2005 Adweek Book
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.


Frequently Bought Together

Pick Me: Breaking Into Advertising and Staying There + Breaking in: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired + Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Price For All Three: CDN$ 67.19

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From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

About the Author

NANCY VONK and JANET KESTIN are co-Chief Creative Officers at Ogilvy & Mather, Toronto. They've won many industry awards, including Cannes Lions, One Show Pencils, and Clios. They've judged these shows, CA, and many others. They are also coauthors of the popular "Ask Jancy" column at ihaveanidea.org, a premier site for advertising students and young creatives.

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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars Not as expected - but may be fine for some people March 16 2014
By VickiC
Format:Paperback|Verified Purchase
Let me preface this by saying I didn't finish reading the book. Let me follow that by saying the reason that I didn't finish reading it was because 1/3 the way through it, I felt it wasn't as useful as I had hoped. The topics were as expected, but the format in which it answered/explored topics was not. It was like reading emails. That's the only way to describe it.
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5.0 out of 5 stars Great book. Feb. 9 2014
Format:Paperback|Verified Purchase
Should be required reading for anyone looking to get into/already in the Advertising industry. Lots of answers that don't usually get asked are in this book.
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3.0 out of 5 stars Decent Jan. 31 2011
Format:Paperback
This book is more or less a compilation of their AskJancy column from the website ihaveanidea.
The book packs enough information, and answers enough questions.
There is a lot of information on how to stay in advertising within this book. The author's answer questions such as what to do if you have a disagreement with your AD/CW/CD etc.

As someone just starting out myself, I found this book to be a little discouraging. I know advertising can be a tough field to get into (hence I purchased this book for tips), however this book made it feel like the only route to get into the field is by going to one of the top ad schools in the U.S. and by interning at one of the top ad agencies in the world.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  14 reviews
22 of 26 people found the following review helpful
5.0 out of 5 stars What a great book. Sept. 26 2005
By Luke Sullivan - Published on Amazon.com
Format:Paperback
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
7 of 7 people found the following review helpful
2.0 out of 5 stars Lots of good advices but... Dec 6 2010
By Marie-Ève - Published on Amazon.com
Format:Paperback
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
5 of 5 people found the following review helpful
5.0 out of 5 stars Has all the answers any junior creative could ask Dec 2 2009
By ThisGuy - Published on Amazon.com
Format:Paperback
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
4 of 5 people found the following review helpful
5.0 out of 5 stars Great insights Sept. 30 2009
By Timothy J. Gorichanaz - Published on Amazon.com
Format:Paperback
As a college advertising student, I found this book tremendously useful. It answered tons of my questions about the advertising world and agency life (even questions I didn't know I had), and it offers a ton of tips to stand out in the crowd and get your foot in the door. Bottom line: Don't buy this book, because it'll keep me ahead of you.
3 of 4 people found the following review helpful
4.0 out of 5 stars Great preview of the ad agency culture. Jan. 17 2007
By Tanner Everson - Published on Amazon.com
Format:Paperback
The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.

The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
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