From Publishers Weekly
A glib amalgamation of Taoism, business advice and self-help axioms, this brief, cutely illustrated business parable seeks to capture fans of
Who Moved My Cheese? Gold (
Tiger Heart, Tiger Mind, etc.) follows the adventures of a frog named Ping, who's forced into risky adventure when his pond dries up, compelling him to seek out a new place to hop. Along his search, Ping comes under the tutelage of Owl, a wise old bird who teaches Ping about "the Way" and the "intentional life" and who often speaks in Yoda-ish constructions (e.g., "Persistent you are. I'll grant you that"). Meditation sessions with Owl lead Ping to a host of revelations, including the promise that he "will build [his] risk-taking confidence, starting with small risk, working [his] way up until [he is] comfortable and confident in the taking of larger risks." Inspiring to some, soporific to others, this book will probably move fastest at airport bookstores.
(Dec.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Gold's writings are a blend of business advice and spiritual teachings for the 21st Century entrepreneur." —Newsweek
"Ping combines the tradition of Who Moved My Cheese? with Jonathan Livingston Seagull…Stuart Gold's writing style is moving and witty." —New York Post
"Gold taps into the spirit of self-discovery to encourage readers to take risks." —Guy Kawasaki, author of The Art of the Start