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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network Paperback – Oct 30 2012


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Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network + Ultimate Guide to Pinterest for Business
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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 1 edition (Oct. 30 2012)
  • Language: English
  • ISBN-10: 0071805567
  • ISBN-13: 978-0071805568
  • Product Dimensions: 15.5 x 1.5 x 22.9 cm
  • Shipping Weight: 340 g
  • Amazon Bestsellers Rank: #76,318 in Books (See Top 100 in Books)

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Amazon.com: 68 reviews
13 of 13 people found the following review helpful
Worth the Purchase Jan. 6 2013
By Avant-Carde - Published on Amazon.com
Format: Paperback
As a small business owner (handmade cards, gifts and decor - avantcarde.etsy.com), I purchased this book as a way to boost our presence on Pinterest. Given that our products are visually appealing, I knew that learning about the 'power' of Pinterest (and being a part of this new social media giant) would be important to the growth of our business. I have been very impressed with the book and its content. When I bought the book, I knew the basics of Pinterest and had already successfully set up an Account and created several boards. Since I knew nothing beyond that, I wanted a book that would guide me through leveraging Pinterest and integrating it into our overall marketing strategy. I learned tons and have been implementing many of the techniques presented. The book is easy to read, well organized and full of valuable information that will benefit any business owner interested in using Pinterest. Would recommend highly.
18 of 20 people found the following review helpful
Well worth the money Nov. 13 2012
By Karen Tiede - Published on Amazon.com
Format: Paperback
Full disclosure: I paid full (Amazon) price for my copy of this book (that is, I did not receive a review copy) but I did receive a ton of associated "reserve your copy in advance" material as part of the purchase. The goodies aren't changing my review. I reserve five stars for books that pretty much change my core thinking about something, and Pinterest Power doesn't do that. However, it's good, it's as good as any of the current crop of Pinterest how-to books, and I like the tone.

One of the business-popular-tech magazines (Inc or Fast Company or Wired) covered the previous books about Pinterest a few months before Pinterest Power came out, and the reviews were all a bit dismissive. At that time, I held on to my money as a result. It may well be that Pinterest itself has matured and those books were premature. YMMV. I have followed Jason's pins and blog for a while and I like his approach. Tested, responsible, pragmatic, proven.

The book is easy, straightforward, and thorough, and if you're serious about using Pinterest to generate traffic, leads, and sales, you will be able to learn a lot. It's WAY cheaper than any of the on-line education I've seen, and covers at least as much if not a great deal more. More accessible, IMO, and bathtub friendly in a way anything online is simply not.

I'm not completely happy with the explanation of how US Copyright law intersects with Pinterest (in short, the authors punted with an "IANAL" clause). IMO, businesses are much more likely to be the target of a copyright challenge, because we have (at least in the eyes of the prosecution) the money. Copyright law is not difficult. If you're pinning for a business, you owe it to your business to understand how it works a little better than is explained here, although, I agree, the gist is correct: credit your sources (and, IMO, stay away from Tumblr).

I don't know whether the "don't pin from this site" functionality was available before the book was written; I wish it had been addressed. National Geographic is the most prominent site I have discovered using that code; stolen NatGeog images are all over Pinterest (and probably a few on my boards, although I have deleted some that I since came to recognize).

Somewhat minor quibble, unless your business is photography itself, which appears to have the most at risk.

Elsewise, you'll do well with Pinterest Power, you're bound to learn something, and follow Jason's blog and boards to stay up to date, because Pinterest is changing faster than paper can keep up with.
13 of 14 people found the following review helpful
Tons of GREAT information! Oct. 24 2012
By janet - Published on Amazon.com
Format: Paperback Verified Purchase
I found this book easy to read and filled with lots of great information about marketing and Pinterest. The points listed at the end of each chapter were great at focusing on exactly what needs to be considered. Good for a beginner or a seasoned user of social networks, this helps to explain how to tie everything together and get the most eyes on your product.
7 of 7 people found the following review helpful
THE book on using Pinterest for business or organizations Dec 17 2012
By Holly - Published on Amazon.com
Format: Kindle Edition
I read a lot of business and marketing books, especially those on how to use social media for business. And as someone who helps authors build their online platform using social media, I get asked a lot about Pinterest. It's a site that I've been talking about all year long, so I'm thrilled to finally have a solid marketing book I can recommend that focuses on Pinterest.

This is an excellent book for all experience levels: whether you've been using Pinterest for months or you're just getting started, and whether you have extensive online marketing experience or you're new to the world of social media marketing. This book focuses on the use of Pinterest for all types of businesses and organizations, and it provides specific examples for how to use the site.

You'll learn how Pinterest can be of use to service-based businesses, product-based businesses, and nonprofits. If you're an eBay seller, an Amazon author, or an Etsy seller, you'll learn how to integrate Pinterest into your marketing efforts. You'll also learn how to use Pinterest for your school, your church, your local sports team, or your community or government organization. This book provides clear examples on how all types of businesses and organizations can use Pinterest.

Pinterest Power will also show you how to run contests on Pinterest, how to drive traffic to your Pinterest profile, and how to drive traffic from Pinterest to your own website. It also provides suggestions for an integrated marketing approach, and explains how to add Pinterest to your online marketing strategy. You'll learn the difference between camptaigns and tactics, and how you can run marketing campaigns using Pinterest.

I've been using Pinterest for both personal and business reasons for about a year now, and I found this book to be incredibly useful. I see this book as the definitive guide to using Pinterest for business/organizations, and I've already been recommending it to friends and clients. I'm running an online course next year on using social media for business, and this book will be on my recommended reading list. It greatly exceeded my expectations, and I'll be purchasing a printed copy very soon, as I prefer to have my marketing and reference books in printed format.

I highly recommend this book to anyone who is building an online platform for their business or other organization, and who wants to add Pinterest to their list of profiles. Whether you're new to social media or an experienced user, you'll find this book to be very useful. Good luck!

Disclaimer: I received a complimentary ebook copy of this book from Net Galley in exchange for an honest review.
7 of 8 people found the following review helpful
Ok for beginners April 9 2013
By G. Cote - Published on Amazon.com
Format: Paperback
I think this book will be useful only to people who are new to Pinterest. I use the site since 6 months and after reading the book I think I learned about two or three things, but it was not worth the purchase. Also the writing is very repetitive. Each parts of each chapters ends and begins the same. I felt I was reading over and over something like "Pinterest is great for this... As explained in this chapter Pinterest is really great for this. I thought I would get more in depth explanations about how to get people to an Etsy shop but I am left with little more advice than pin all your Etsy items in a shop board on your Pinterest page. And make contests.


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