The book does a good intro on the topic. But as the other reviewer says, it's short on delivery and action plan. Read morePublished on June 8 2004 by Jerome Hans
I was carried away with the way you described and explained the Plan on eMarketing strategy.
I read also the book of Susan, And your book is like a good combination ever. Read more
In general, this book is rudimentary. I acquired most of the information from my Internet-based experience in a non-marketing role. Read morePublished on March 26 2003
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. Read morePublished on Dec 17 2001 by Pierre Giguère
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. Read morePublished on Dec 11 2001 by Pierre Giguère
If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. Read morePublished on Nov. 28 2001 by Robert Morgan
Dr. Ralph Wilson does a magnificant job of taking volumes of articles, resources, and customer feedback from his own ecommerce operation, and distilling it down to a very enjoyable... Read morePublished on Nov. 7 2001 by S. NeSmith