Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide: Amazon.ca: Ralph F. Wilson: Books

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Review

"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)

"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)

M2 Communications, April 2002

"..easy text with hands on advice that could prove useful to the beginner as well as the more experienced person."

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Inside This Book (Learn More)

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Once there was life without drive-up fast food. Read the first page

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Customer Reviews

12 Reviews

5 star:		(7)
4 star:		(2)
3 star:		(1)
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Average Customer Review

4.2 out of 5 stars (12 customer reviews)

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2.0 out of 5 stars OK but not great, Jun 8 2004

By

Jerome Hans (Texas) - See all my reviews

This review is from: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Paperback)

The book does a good intro on the topic. But as the other reviewer says, it's short on delivery and action plan. To me, this book would be good for someone who does not have much experience with the Web. If you know what ROI and CPM mean, then skip this book and pick up one that has more techniques in it.

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4.0 out of 5 stars More insight from your book, Aug 21 2003

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Bob Julius Onggo (www.bjoconsulting.com Jakarta - Indonesia) - See all my reviews

This review is from: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Paperback)

I was carried away with the way you described and explained the Plan on eMarketing strategy.

I read also the book of Susan, And your book is like a good combination ever. Since you dealt a lot also with virus marketing and ROI calculation as well as the illustration of 4ps for online marketing.

But I also want to add Ralph, the Fifth P (5P) for your 4Ps which is "PRESENTATION" just like explained in the book of eBusiness Revolution by Daniel Amor.

But that's okay, your book is really helpful.

Bob Julius Onggo
BJO Consulting
eMarketing Strategy & Consulting

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2.0 out of 5 stars O.K., Mar 27 2003

By A Customer

This review is from: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (Paperback)

In general, this book is rudimentary. I acquired most of the information from my Internet-based experience in a non-marketing role. It might be nice and well for people new to eBusiness, but for veterans it holds mostly "well, duh" information.

For anyone that wants some real insight without the clutter of basic Internet marketing mechanics, check out the book MindControlMarketing.com by Mark Joyner.

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Most recent customer reviews

5.0 out of 5 stars Good Planning = Great Success
Too many Web marketing books focus on how to get your site listed in search engines and attract the masses without a good marketing and site development plan. Dr. Read more

Published on Feb 17 2002 by Thomas Wong, http://www.intesy...

3.0 out of 5 stars Average Marketing Book
The author is obviously very knowledgeable and a good business consultant, but I found the book spent too much time telling the reader to make sure he/she had a unique selling... Read more

Published on Dec 20 2001