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Platform: Get Noticed in a Noisy World [Hardcover]

Michael Hyatt
4.5 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

May 22 2012

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.

Endorsements:

“I’ve known Michael Hyatt for more than a decade, and during thattime I’ve seen him master just about every social media platform that’s hit thescene. He’s used blogging, Facebook, Twitter and more to expand his personalplatform from a successful book publisher to a leading national brand of hisown. Trust me, this guy knows what he’s talking about—so pay attention!” —DAVE RAMSEY, New York Times Best-selling Author, Host, “The Dave Ramsey Show”

“A generous book from a man who knows what hes talking about.Michael Hyatt has built a platform, and you can too. —SETH GODIN, New York TimesBest-selling Author, We Are All Weird

Platform is absolutely essential to delivering value. As a big fanof Michael Hyatt, I’m excited he’s sharing this with you. Your job? Learn aboutthis and implement it. Your success depends on it.” —CHRISBROGAN, President, Human Business Works, New York Times Best-selling Author

“Michael Hyatt is the authority on creating aplatform in our crowded world, and Platform is the definitive,step-by-step guide to building a platform—from the ground up. If youre longingto become a true influencer in this world, Hyatt can teach you how. With Platform,Hyatts done the near-impossible: create a guide even more useful thanhis wildly popular blog!” CLAIRE DÍAZ ORTIZ, SocialInnovation, Twitter, Inc.

“I have watched Michael Hyatt build his own platform from the groundup to become one of the largest in the world. And he has done so with thestrategies and tips he outlines in this very practical book. Any author,speaker, or small business owner who wants a blueprint for getting the attentionand visibility they want, needs to read this book.” JOHN C. MAXWELL, New York Times Best-sellingAuthor, and Leadership Expert

“Michael Hyatt is a pioneer in social media who is now generouslysharing his secrets with those of us who have been marveling at his successfor many years. Whether you are a seasoned writer, blogger, speaker and socialmedia enthusiast, or just now starting out, this book will help you take thatnext step and begin to build a platform of your own.” DAN T.CATHY, President & COO, Chick-fil-A, Inc.

“In todays world, having an idea isnt enough to land a book orrecord deal, get a movie made or find funding for your startup.  You needa platform: A connected following thats


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Price For Both: CDN$ 33.89

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Review

“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!” —DAVE RAMSEY, New York Times Best-selling Author, Host, “The Dave Ramsey Show”

About the Author

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.5 out of 5 stars
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Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Not a Theory Book May 31 2012
Format:Hardcover|Verified Purchase
Anyone can have a website. Thomas Nelson Publishers, of which Hyatt was formerly CEO, had thousands, he tells us in this book. But if you don't interact with your audience, you might as well be printing a brochure to keep in your warehouse.
It's vital to reach out and engage with your audience in an authentic way ' ghost-written posts won't cut it.
This is a timely book for me and I would guess for many others, since I am launching my own new business, right now.
To sit at Michael Hyatt's feet and hear his stories ' some funny, some cautionary tales ' of how he and others have worked their way to an online presence to die for is a gentle experience. Hyatt doesn't shout at me through the pages. But this is no ramble down memory lane. His insightful anecdotes are peppered with sharp, bullet-point how-tos. He shares right down to software options and supplier names, so I don't have to re-invent the wheel.
Platform has become my business bible.
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5.0 out of 5 stars Notice the noise about platform Dec 19 2013
Format:Hardcover|Verified Purchase
The handbook on how to be relevant in the connection age. This is a book that you leave on your desk once you have read it through the first time. It's a book you will open up again and again.
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5.0 out of 5 stars Platform Jan. 13 2013
Format:Hardcover|Verified Purchase
Le livre est excellent-très bien expliqué et consis. Simple à lire et beaucoup d'informations pour ceux qui sont en quête de facilité le marketing de livres ou d'autres produits du genre.
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