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Platform Hardcover – May 21 2012

4.5 out of 5 stars 8 customer reviews

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Product Details

  • Hardcover: 288 pages
  • Publisher: Nelson Books; First Edition edition (May 21 2012)
  • Language: English
  • ISBN-10: 159555503X
  • ISBN-13: 978-1595555038
  • Product Dimensions: 14.9 x 2.2 x 21.9 cm
  • Shipping Weight: 422 g
  • Average Customer Review: 4.5 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #19,232 in Books (See Top 100 in Books)
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Product Description

About the Author

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.

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Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
Anyone can have a website. Thomas Nelson Publishers, of which Hyatt was formerly CEO, had thousands, he tells us in this book. But if you don't interact with your audience, you might as well be printing a brochure to keep in your warehouse.
It's vital to reach out and engage with your audience in an authentic way ' ghost-written posts won't cut it.
This is a timely book for me and I would guess for many others, since I am launching my own new business, right now.
To sit at Michael Hyatt's feet and hear his stories ' some funny, some cautionary tales ' of how he and others have worked their way to an online presence to die for is a gentle experience. Hyatt doesn't shout at me through the pages. But this is no ramble down memory lane. His insightful anecdotes are peppered with sharp, bullet-point how-tos. He shares right down to software options and supplier names, so I don't have to re-invent the wheel.
Platform has become my business bible.
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Format: Kindle Edition Verified Purchase
This is a good practical book if you want to get started building a blog and developing an online platform. If you're more experienced or you've already read books like Crush It! this book will be less useful although there will certainly be a few nuggets that make it worthwhile.

As an experienced blogger myself, there were three pieces of this book I found really valuable:

1. The section on what to blog about (basically a list of ideas that will help in overcoming bloggers block). I wrote them all down because I hadn't seen such a great list in one spot before.

2. What to include on your online media kit with some great examples to refer to.

3. The commentary on your About Me page. I liked his perspective and how he breaks down what people are looking at when they go to the page.

It's worth noting that the Blog Theme he raves about, Standard Theme, is no longer available. Woo Themes bought them out and hasn't continued selling it.

Overall this book is a good resource, easy to read and well laid out to skim if you're starting out or looking for a few ideas to spark your existing web presence.
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Format: Hardcover
Given the blizzards of messages we receive electronically and the cacophony of voices competing for attention, it is much more difficult now than ever before to create or increase demand for a product or service. Michael Hyatt offers what he characterizes as a "step-by-step guide" to getting noticed. He agrees with Shakespeare: "All the world's a stage." Therefore, whatever we wish to communicate must have both a stage and an attentive audience. Extending his metaphor, Hyatt explains, "This book is all about attracting that audience, turning on the brightest lights you can find, and building passionate loyalty so your audience stays with you through every line, every scene, every act. It's not about ego or being the center of attention. It's about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it."

What Hyatt proposes is a five-part process, with each Part consisting of specific action steps. This approach covers both the "what" and the "how" as he provides a combination of information, insights, and counsel. For example, "Part One: Start With WOW" has seven sequential action steps:

o Create a compelling product [or service]
o Bake in the WOW
o Exceed market expectations
o [Be aware and] beware of obstacles
o Don't settle for less than great
o Give your product [or service] a memorable name
o Wrap the WOW in style

Part One enables the reader to understand "how to create, name, and package a compelling product (the what). If you don't have that right, nothing else matters." Material in Parts Two-Five explain how to prepare to launch, build a home base, expand reach, and engage one's "tribe.
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Format: Hardcover
"Now all the people gathered together as one man in the open square that was in front of the Water Gate; and they told Ezra the scribe to bring the Book of the Law of Moses, which the Lord had commanded Israel. So Ezra the priest brought the Law before the assembly of men and women and all who could hear with understanding on the first day of the seventh month. Then he read from it in the open square that was in front of the Water Gate from morning until midday, before the men and women and those who could understand; and the ears of all the people were attentive to the Book of the Law. So Ezra the scribe stood on a platform of wood which they had made for the purpose; and beside him, at his right hand, stood Mattithiah, Shema, Anaiah, Urijah, Hilkiah, and Maaseiah; and at his left hand Pedaiah, Mishael, Malchijah, Hashum, Hashbadana, Zechariah, and Meshullam." -- Nehemiah 8:1-4 (NKJV)

If you've ever tried to attract a book agent or a commercial publisher, you were probably encouraged to work on developing your platform. As the chairman and former CEO of a major Christian publisher, Michael Hyatt should definitely know what an author's platform looks like. In this book, he describes the highlights of his own experience in creating one around a blog and lots of Twitter messages.

Although he was inexperienced on the Internet, Mr. Hyatt had plenty of resources to help attract an audience through his position in the Christian publishing world. In fact, if you go the publishing Web site, you'll probably end up on his blog. So his experience won't be your experience. Realize that. And he doesn't make any claims in that direction.

If you are a complete newcomer, some of the advice will be so general that you may not know what to do with it (such as using certain software).
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