Platform Hardcover – May 21 2012
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About the Author
Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.
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Top Customer Reviews
It's vital to reach out and engage with your audience in an authentic way ' ghost-written posts won't cut it.
This is a timely book for me and I would guess for many others, since I am launching my own new business, right now.
To sit at Michael Hyatt's feet and hear his stories ' some funny, some cautionary tales ' of how he and others have worked their way to an online presence to die for is a gentle experience. Hyatt doesn't shout at me through the pages. But this is no ramble down memory lane. His insightful anecdotes are peppered with sharp, bullet-point how-tos. He shares right down to software options and supplier names, so I don't have to re-invent the wheel.
Platform has become my business bible.
As an experienced blogger myself, there were three pieces of this book I found really valuable:
1. The section on what to blog about (basically a list of ideas that will help in overcoming bloggers block). I wrote them all down because I hadn't seen such a great list in one spot before.
2. What to include on your online media kit with some great examples to refer to.
3. The commentary on your About Me page. I liked his perspective and how he breaks down what people are looking at when they go to the page.
It's worth noting that the Blog Theme he raves about, Standard Theme, is no longer available. Woo Themes bought them out and hasn't continued selling it.
Overall this book is a good resource, easy to read and well laid out to skim if you're starting out or looking for a few ideas to spark your existing web presence.
What Hyatt proposes is a five-part process, with each Part consisting of specific action steps. This approach covers both the "what" and the "how" as he provides a combination of information, insights, and counsel. For example, "Part One: Start With WOW" has seven sequential action steps:
o Create a compelling product [or service]
o Bake in the WOW
o Exceed market expectations
o [Be aware and] beware of obstacles
o Don't settle for less than great
o Give your product [or service] a memorable name
o Wrap the WOW in style
Part One enables the reader to understand "how to create, name, and package a compelling product (the what). If you don't have that right, nothing else matters." Material in Parts Two-Five explain how to prepare to launch, build a home base, expand reach, and engage one's "tribe.Read more ›
If you've ever tried to attract a book agent or a commercial publisher, you were probably encouraged to work on developing your platform. As the chairman and former CEO of a major Christian publisher, Michael Hyatt should definitely know what an author's platform looks like. In this book, he describes the highlights of his own experience in creating one around a blog and lots of Twitter messages.
Although he was inexperienced on the Internet, Mr. Hyatt had plenty of resources to help attract an audience through his position in the Christian publishing world. In fact, if you go the publishing Web site, you'll probably end up on his blog. So his experience won't be your experience. Realize that. And he doesn't make any claims in that direction.
If you are a complete newcomer, some of the advice will be so general that you may not know what to do with it (such as using certain software).Read more ›
Most recent customer reviews
For any Entrepreneur starting or having an existing online presence.Published 3 months ago by Amazon Customer
The handbook on how to be relevant in the connection age. This is a book that you leave on your desk once you have read it through the first time. Read morePublished on Dec 19 2013 by Margaret Page
Le livre est excellent-très bien expliqué et consis. Simple à lire et beaucoup d'informations pour ceux qui sont en quête de facilité le marketing de... Read morePublished on Jan. 13 2013 by Mark Charles Brown
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