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Platform Hardcover – May 22 2012


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Platform + Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams + Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World
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Product Details

  • Hardcover: 288 pages
  • Publisher: Nelson Books (May 22 2012)
  • Language: English
  • ISBN-10: 159555503X
  • ISBN-13: 978-1595555038
  • Product Dimensions: 21.6 x 15 x 2.8 cm
  • Shipping Weight: 422 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #49,645 in Books (See Top 100 in Books)

Product Description

Review

“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!” —DAVE RAMSEY, New York Times Best-selling Author, Host, “The Dave Ramsey Show”

About the Author

Michael Hyatt was CEO of Thomas Nelson Publishers for six years and now serves as its chairman. He is a professional blogger, author, and speaker whose blog is consistently ranked in the top three for Productivity, Leadership, Publishing, and Social Media Marketing. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.


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Customer Reviews

4.4 out of 5 stars
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Most helpful customer reviews

2 of 2 people found the following review helpful By Bobbie Cole on May 31 2012
Format: Hardcover Verified Purchase
Anyone can have a website. Thomas Nelson Publishers, of which Hyatt was formerly CEO, had thousands, he tells us in this book. But if you don't interact with your audience, you might as well be printing a brochure to keep in your warehouse.
It's vital to reach out and engage with your audience in an authentic way ' ghost-written posts won't cut it.
This is a timely book for me and I would guess for many others, since I am launching my own new business, right now.
To sit at Michael Hyatt's feet and hear his stories ' some funny, some cautionary tales ' of how he and others have worked their way to an online presence to die for is a gentle experience. Hyatt doesn't shout at me through the pages. But this is no ramble down memory lane. His insightful anecdotes are peppered with sharp, bullet-point how-tos. He shares right down to software options and supplier names, so I don't have to re-invent the wheel.
Platform has become my business bible.
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By JulzB TOP 1000 REVIEWER on July 31 2014
Format: Kindle Edition Verified Purchase
This is a good practical book if you want to get started building a blog and developing an online platform. If you're more experienced or you've already read books like Crush It! this book will be less useful although there will certainly be a few nuggets that make it worthwhile.

As an experienced blogger myself, there were three pieces of this book I found really valuable:

1. The section on what to blog about (basically a list of ideas that will help in overcoming bloggers block). I wrote them all down because I hadn't seen such a great list in one spot before.

2. What to include on your online media kit with some great examples to refer to.

3. The commentary on your About Me page. I liked his perspective and how he breaks down what people are looking at when they go to the page.

It's worth noting that the Blog Theme he raves about, Standard Theme, is no longer available. Woo Themes bought them out and hasn't continued selling it.

Overall this book is a good resource, easy to read and well laid out to skim if you're starting out or looking for a few ideas to spark your existing web presence.
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Format: Hardcover Verified Purchase
The handbook on how to be relevant in the connection age. This is a book that you leave on your desk once you have read it through the first time. It's a book you will open up again and again.
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By Mark Charles Brown on Jan. 13 2013
Format: Hardcover Verified Purchase
Le livre est excellent-très bien expliqué et consis. Simple à lire et beaucoup d'informations pour ceux qui sont en quête de facilité le marketing de livres ou d'autres produits du genre.
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