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The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success
 
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The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success (Paperback)

by Tony Alessandra (Author), Michael J. O'Connor (Author)
4.7 out of 5 stars  See all reviews (16 customer reviews)
List Price: CDN$ 19.95
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Product Description

From Publishers Weekly

The Golden Rule is limiting in one sense, say Alessandra and O'Connor, who last collaborated on People Smarts, because it assumes all human beings are alike. The authors propose instead a Platinum Rule, "Do unto others as they'd like done unto them," and concentrate on how to read people better so as to use the rule to succeed in business and industry. At the start, they posit four behavioral styles: directors, who are forceful, competitive, decisive; socializers, who are outgoing, optimistic, gregarious; relaters, who are genial, stable, eager to please; and thinkers, who are self-controlled, cautious, analytical rather than emotional. The book continues with a checklist so readers can determine their own personality types and then advises learning to identify and adapt to the styles (or combinations of the styles) of others so as to advance, whether in peer groups, management, sales or interactions with other businesses. The book is simple, but it may help those who want to increase their sensitivity to others and their power to communicate. Author tour.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


From Library Journal

Two veterans of the motivational chalk-talk circuit demonstrate how managers can better direct underlings by identifying their basic personality types.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success
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The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success 4.7 out of 5 stars (16)
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Customer Reviews

16 Reviews
5 star:
 (11)
4 star:
 (5)
3 star:    (0)
2 star:    (0)
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Average Customer Review
4.7 out of 5 stars (16 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most helpful customer reviews

 
4.0 out of 5 stars Understanding Yourself Increases Your Sales, April 2 2002
By A. Delaney (Sun Valley, NV USA) - See all my reviews
This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.

Was this review helpful to you? Yes No (Report this)



 
4.0 out of 5 stars Understanding Yourself Increases Your Sales, April 2 2002
By A. Delaney (Sun Valley, NV USA) - See all my reviews
This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.

Was this review helpful to you? Yes No (Report this)



 
4.0 out of 5 stars Understanding Yourself Increases Your Sales, April 2 2002
By A. Delaney (Sun Valley, NV USA) - See all my reviews
This book gives the student of human persuasion something to think about. Although not discovered by the authors, they outline four distinct personality styles. Knowing the style of your customer is a great advantage. They give numerous examples and insights on how to talk to and interact with the various styles. These examples and insights are very useful for a salesperson.

If you want to understand others first understand you. This work assists you in understanding what style personality you are. After understanding where you are coming from, you begin to understand where other people are coming from. This makes you an excellent communicator.

One of the most difficult areas of personal selling is figuring out what the customer really wants. This endeavor needs good communication skills on the part of the sales representative. Opening a window of communication with the customer is critical. And, you don't want the window to close when you have your neck out the window talking with the customer. Understanding how certain customers think about the world and other humans, helps with this window of communication. The authors give specific examples of how to talk to each personality style and what types of behaviors to expect.

The book is practical and the reader is immediately able to go from book to the field and use the techniques. If you are in the sales trade study this book. But we all need to sell ourselves and thinking about the techniques and concepts of this work will benefit anyone.

Was this review helpful to you? Yes No (Report this)


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Most recent customer reviews

4.0 out of 5 stars Insightful!
Author Anthony J. Alessandra identifies the four basic business personalities: Directors, Socializers, Relaters and Thinkers. Read more
Published on May 31 2001 by Rolf Dobelli

5.0 out of 5 stars The golden rule... to the next level
The basic premise is that you should treat others not as you would want to be treated but how THEY would like to be treated. Read more
Published on Mar 20 2001 by John K. Reed

5.0 out of 5 stars One of the best systems for improving communication
The Platinum rule presents an easy to learn and apply system of personality typing based on an individual's social style and interpersonal interaction. Read more
Published on Mar 8 2001 by GraberDC

4.0 out of 5 stars Practical, effective application of the Social Styles model
The authors have reworked and improved upon the social styles model of David Merril (but haven't given him any credit that I could find). Read more
Published on Aug 3 1999

5.0 out of 5 stars Truly Platinum Information
Tony has taken complex psychological principles and translated them into easily understood concepts that will be valuable to anyone who interacts with other human beings! Read more
Published on Feb 27 1998

5.0 out of 5 stars GREAT info for anyone to have more success with others!
Personality Inventories have been one of the most effective tools I have used in my 10 years as a small business owner. Read more
Published on Feb 23 1998

5.0 out of 5 stars The Platinum Rule will guarantee your success!
"Whether you're selling, negotiating, or dealing with family matters, knowing and applying the Platinum Rule will guarantee your success."
Published on Feb 22 1998 by Pam Lontos

5.0 out of 5 stars There is another dimension.
"As Chairman of the Bethel Institute, I recommend The Platinum Rule by Dr. Tony Alessandra, my clients all find it to be most useful. Read more
Published on Feb 18 1998

5.0 out of 5 stars A must read for anyone interested in getting ahead.
A must read for anyone interested in getting ahead. John Tschohl President Service Quality Institute

5.0 out of 5 stars "The Platinum Rule" will teach you how to read people."
"From an HR point of view ,"personality" is the most dangerous word in business.From a sales point of view, "Personality" often makes the difference... Read more
Published on Feb 17 1998

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