Looked at number of heart rate monitors including the less expensive, Timex, RS100, sportline, and Onmron before settling on the FT7. The item came well packaged, with quick start guide, small manual and was very easy to set up. I really liked the display and the different views during and post exercise summaries (e.g. time in burn and fitness zones). You can easily click through these. The fit of the strap was comfortable. Have used some others that are rigid and go in and out of readings. My use for this is weight management and fitness so it's a fit for my needs. I wasn't sure about the design, the pictures on the sites are not as good as holding it in hand. It looks great. Has two year warranty. Definitely worth the additional cost in my opinion.